Lighting technique I saw in a superbowl ad this past Sunday

This is a discussion on Lighting technique I saw in a superbowl ad this past Sunday within the Beyond the Basics forums, part of the Foundations of Photography category; Hello all, While watching the superbowl this past Sunday, there was an ad for the CBS show "Criminal Minds" that used a very impressive lighting ...


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Old 02-09-2010, 12:57 PM   #1
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Lighting technique I saw in a superbowl ad this past Sunday

Hello all,

While watching the superbowl this past Sunday, there was an ad for the CBS show "Criminal Minds" that used a very impressive lighting technique that appeared to make the faces of the TV stars "glow". I am including the link in this message to the ad I am referring to:


Does anyone have an idea how this type of effect was created? I am sure you could always adjust ISO sensitivity to get a natural look with the right lens, but this effect looks more like a glow..Any ideas?
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Old 02-09-2010, 01:04 PM   #2
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Quote: Originally Posted by photo_guy74 View Post
Hello all,

While watching the superbowl this past Sunday, there was an ad for the CBS show "Criminal Minds" that used a very impressive lighting technique that appeared to make the faces of the TV stars "glow". I am including the link in this message to the ad I am referring to:

http://www.youtube.com/watch?v=ANz_-7K7o9Q

Does anyone have an idea how this type of effect was created? I am sure you could always adjust ISO sensitivity to get a natural look with the right lens, but this effect looks more like a glow..Any ideas?
I saw that and was captivated by it. What I was assuming they used was a ring light just based on how the light reflected off their eyes. It was definitely coming from the front either way.

I personally don't like that technique though. It makes me feel uncomfortable. Worked well for the superbowl ad. But, I saw it on a commercial with children (I think for cereal) and their eyes were freaking me out.
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Old 02-09-2010, 01:08 PM   #3
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I am still learning...what is a ring light? I am gonna see if I can Google it, but if you can elaborate, I would appreciate it.
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Old 02-09-2010, 01:23 PM   #4
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I think this may be it..

IMG_3064_2_resized on Flickr - Photo Sharing!
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Old 02-09-2010, 02:24 PM   #5
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I'm going to guess it's more about the post processing than the lighting.
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Old 02-09-2010, 03:19 PM   #6
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Quote: Originally Posted by photo_guy74 View Post
I am still learning...what is a ring light? I am gonna see if I can Google it, but if you can elaborate, I would appreciate it.
A ring light is pretty much what it sounds like, the lens is in the middle of the ring and you can see it pretty clearly, reflected in the actors eyes.

When you watch movies, look for the catchlights in the actors eyes during the closeups to see where the lights were set up for the shot.
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Old 02-09-2010, 03:39 PM   #7
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Quote: Originally Posted by KmH View Post
When you watch movies, look for the catchlights in the actors eyes during the closeups to see where the lights were set up for the shot.
movies and tv havent been the same since i started doing this and looking at the bokeh.
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Old 02-09-2010, 05:11 PM   #8
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Thanks guys for all of the help and information. I can honestly say I learned something new today.
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Old 02-09-2010, 05:13 PM   #9
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def ring light. If you wanted to add that affect with your images you would need to add a tight grid to a ring light.
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I'd probably blend out the camel toe, otherwise I like the shot
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Old 02-09-2010, 05:17 PM   #10
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Quote: Originally Posted by burnws6 View Post
def ring light. If you wanted to add that affect with your images you would need to add a tight grid to a ring light.
"Tight grid"??? What is that? Thanks in advance.
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Old 02-09-2010, 05:19 PM   #11
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Why would you have to modify the light (with a grid)? Wouldn't you get this effect without even having to do any PP as long as there was enough space behind the subject for the light to fall off?
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Old 02-09-2010, 05:22 PM   #12
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I think it's because you're getting falloff quickly on the head and on the body/shoulders. There's not a lot of spread from the light.
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Old 02-09-2010, 05:27 PM   #13
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You would not get the same effect without a grid. It would give the same catchlights but it would spread light everywhere.


Oh and a grid is a light shaping tool that constricts spread of light.
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Quote: Originally Posted by PhotoXopher View Post
I'd probably blend out the camel toe, otherwise I like the shot
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Old 02-09-2010, 06:26 PM   #14
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Thanks for the advice. You guys are awesome!
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Old 02-09-2010, 06:41 PM   #15
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If you want an awesome yet comparatively cheap ring light.... Abr800...I got it and its amazing.
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Quote: Originally Posted by PhotoXopher View Post
I'd probably blend out the camel toe, otherwise I like the shot
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