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Thread: Gallery Pricing

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    Question Gallery Pricing

    Hi,

    I did a search on the words "gallery" and "pricing" and didn't find the info I was looking for, hence this post/thread.

    I have an opportunity to display/sell prints at a local art gallery run by the School Sisters of St. Francis. The School Sisters require that the prints in the exhibit all be matted and framed. They also take a 40% commission.

    So, out of the remaining 60%, I need to factor in the cost of printing, matting, and framing, PLUS a bit of a profit margin.

    Off the top of my head, prior to researching the printing, matting, and framing fees, it seems that the prints should be priced around $200+!!

    My questions are:
    • Does this sound right?
    • What is typical pricing for a local gallery show run by the School Sisters of St. Francis?
    • How much of a profit margin do folks typically build into the price?
    Can I just say that the thought of actually putting my work on display for sale makes me more than a bit queasy!
    -Pugs

    Nikon D300:
    - Nikkor 18-55mm AF-S f/3.5-5.6 DX GII
    - ProMaster 28-80mm f/3.5-5.6
    - Nikkor 50mm AF f/1.8 D
    - ProMaster 55-200mm AF f/4-5.6 LD Macro
    - Nikkor 70-300mm AF f/4-5.6 G
    - Sigma 70-300mm f/4-5.6 DL Macro Super

    Konica Autoreflex T2 & nT3
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    - Hexanon 100mm AF f/2.8
    - Spiratone 135mm Auto Spira-Tel YS f/2.8



  2. #2
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    As a bump and a follow-up question, is 40% a typical commission for a gallery?

    What about other non-dedicated gallery spaces like cafés?
    -Pugs

    Nikon D300:
    - Nikkor 18-55mm AF-S f/3.5-5.6 DX GII
    - ProMaster 28-80mm f/3.5-5.6
    - Nikkor 50mm AF f/1.8 D
    - ProMaster 55-200mm AF f/4-5.6 LD Macro
    - Nikkor 70-300mm AF f/4-5.6 G
    - Sigma 70-300mm f/4-5.6 DL Macro Super

    Konica Autoreflex T2 & nT3
    - Hexanon 50mm AF f/1.7
    - Hexanon 52mm AF f/1.8
    - Hexanon 100mm AF f/2.8
    - Spiratone 135mm Auto Spira-Tel YS f/2.8

  3. #3
    ann
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    the gallery cut can run from 35percent all the way up to over 60 percent. so their price seems in line

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    Quote Originally Posted by Pugs View Post
    As a bump and a follow-up question, is 40% a typical commission for a gallery?

    What about other non-dedicated gallery spaces like cafés?
    The art galleries I've worked with took 40% to 60%. The other places I've shown, coffee shops, bookstores, restaurants, music stores, etc... have never taken any commission, but that may be different from place to place.

    I stopped putting my work in commercial art galleries. I found the price mark-up to be too much, and the galleries don't want you undercutting their prices elsewhere (which makes sense). I was having to price framed and matted 8"x12" prints in galleries at $200+, and that made me the same money as if I sold a matted (not framed) 8"x12" for $50 by myself. I suppose it's a reflection of the quality and/or popularity of my work, but I've found it sells a whole lot faster at $50 than $200.
    "There's no particular class of photograph that I think is any better than any other class. I'm always and forever looking for the image that has spirit! I don't give a damn how it got made." -Minor White

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    Profit Calculator Spreadsheet

    So,

    As I've been mulling over the possibility of accepting the invitation to display/sell prints at this show (I'm leaning towards "yes," in spite of what it's doing to my stomach to think about it), I built a quick and easy little spreadsheets to help with figuring out pricing, up front costs, number of prints sold in order to break even, etc...

    I thought that others might benefit from it also so I'm offering it to any who could use it. In the spreadsheet, the white boxes are where you enter your costs/pricing/number of prints you're selling; the grayed out boxes are the calculations that show net profit, gross profit, etc...

    Eh... it seems that I cannot upload non .jpg files. If you shoot me a PM with your e-mail addy, I'll e-mail it to you, if you're interested.

    I've attached a screen shot of what it looks like.
    Attached Images Attached Images
    -Pugs

    Nikon D300:
    - Nikkor 18-55mm AF-S f/3.5-5.6 DX GII
    - ProMaster 28-80mm f/3.5-5.6
    - Nikkor 50mm AF f/1.8 D
    - ProMaster 55-200mm AF f/4-5.6 LD Macro
    - Nikkor 70-300mm AF f/4-5.6 G
    - Sigma 70-300mm f/4-5.6 DL Macro Super

    Konica Autoreflex T2 & nT3
    - Hexanon 50mm AF f/1.7
    - Hexanon 52mm AF f/1.8
    - Hexanon 100mm AF f/2.8
    - Spiratone 135mm Auto Spira-Tel YS f/2.8

 

 

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