Price for Website Use of Photographs taken for a Business

kayleesphotography · 07-29-2010, 01:26 PM

I recently accepted my first business photo shoot. I took photos for a fashion boutique/consultation business. I have already charged them $12 per hour of my time during the shoot and during editing.
I now am trying to find a good quote for the 18 images that will be used on the client's website. The photographs will be sold will all rights to use them on the website for as long as they wish and any future print material.
The photographs have already been proofed by the very happy client. I want a price that isn't ripping them or myself off, and makes them want to work with me again.
What is a good price to quote them for 18 photos with all rights given?

Jeff Colburn · 07-29-2010, 02:37 PM

Prices aren't chiseled in stone, but an average price for a regional company's website is:
Homepage 1/2 screen $300-$1,000
Secondary page 1/2 screen $200-$700

Have Fun,
Jeff

**tirediron** · 07-29-2010, 02:40 PM

If you are releasing all rights, in perpetuity to high-resolution images, I would expect an absolute minimum of $15K for the project (and likely closer to $20K).

Schwettylens · 07-29-2010, 02:42 PM

He is getting $12/hr. I highly doubt he will be paid that much for an image.

**tirediron** · 07-29-2010, 02:50 PM

Quote: Originally Posted by Schwettylens

He is getting $12/hr. I highly doubt he will be paid that much for an image.

He very likely won't be; his question was, "What is a good price..."

KmH · 07-29-2010, 05:19 PM

Quote: Originally Posted by tirediron

If you are releasing all rights, in perpetuity to high-resolution images, I would expect an absolute minimum of $15K for the project (and likely closer to $20K).

+1 ↑ ↑ ↑ ↑

Non-exclusive web use, of stock digital images at up to 400 px, runs about $35 per image for up to 3 months of use. At 640 px it's about $50 for up to 3 months..

So, that's $140 a year for up to 400 px, and $200 a year for 400px to 640 px.....per image

18 x $140 = $2520 for 1 years web use at up to 400 px
18 x $200 = $3600 for 1 years web use at 400 px to 640 px.

Year 2, 3, 4, and 5 offer a 20% discount on the previous years price.

That doesn't include any other uses. Those would cost extra and are much more expensive than web use.

Visit www.asmp.org and on the left of the page click on "Business Resources" then on "Pricing Guides" and check out their "Use Licensing" tutorial.

Many Commercial photographers use pricing software like fotoQuote Pro 6: http://www.cradocfotosoftware.com/fo...Pro/index.html

kayleesphotography · 07-30-2010, 12:25 PM

Thank you for the comments and suggestions. As some of you have noted, I am still new in the business and don't charge very much. I do this to try and get more clients and repeat customers. That being said, I'm thinking of quoting them at $1,500 for all photos with all rights released. Sound fair? You can take a peak at the images (album "S****") at:
http://kayleesphotography.dotphoto.com

KmH · 07-30-2010, 03:29 PM

Not for you.

What will you do if the they say $1500 is to much?

RL. · 07-30-2010, 10:31 PM

im new to photography(3 months) and not as good as you are but even I know one should charge more than that.

But you DO have to be realistic of how much the business can afford. If it's a huge corporation you should charge more, but if it's a ma and pop store you obviously can't ask for $3k for an image.

KmH · 07-31-2010, 10:34 AM

Which is why you sell a use license tailored to the what the business actually needs.

Giving all-rights, for any desired use, in perpetuity, in the long run benefits neither the business nor the photographer.

smokinphoto · 08-04-2010, 12:28 AM

Quote: Originally Posted by KmH

Which is why you sell a use license tailored to the what the business actually needs.

Giving all-rights, for any desired use, in perpetuity, in the long run benefits neither the business nor the photographer.

I agree.

07-29-2010, 01:26 PM	#1
kayleesphotography TPF Noob! Join Date: Jul 2010 Location: Virginia Posts: 2 My Photos Are NOT OK to Edit Thanked 0 Times in 0 Posts My Gallery: (0)	Price for Website Use of Photographs taken for a Business I recently accepted my first business photo shoot. I took photos for a fashion boutique/consultation business. I have already charged them $12 per hour of my time during the shoot and during editing. I now am trying to find a good quote for the 18 images that will be used on the client's website. The photographs will be sold will all rights to use them on the website for as long as they wish and any future print material. The photographs have already been proofed by the very happy client. I want a price that isn't ripping them or myself off, and makes them want to work with me again. What is a good price to quote them for 18 photos with all rights given?

07-29-2010, 02:37 PM	#2
Jeff Colburn I spend too much of my life on TPF! Join Date: Aug 2007 Location: Sedona, AZ Posts: 265 My Photos Are NOT OK to Edit Thanked 6 Times in 5 Posts My Gallery: (5)	Prices aren't chiseled in stone, but an average price for a regional company's website is: Homepage 1/2 screen $300-$1,000 Secondary page 1/2 screen $200-$700 Have Fun, Jeff __________________ If you're interested in photography, stock images of Arizona and Fine Art Prints of Arizona, visit www.TheCreativesCorner.com

07-29-2010, 02:40 PM	#3
tirediron Just a guy with a camera... Join Date: Jul 2005 Location: Southern Vancouver Island, BC Posts: 5,160 My Photos Are OK to Edit Thanked 90 Times in 84 Posts My Gallery: (23)	If you are releasing all rights, in perpetuity to high-resolution images, I would expect an absolute minimum of $15K for the project (and likely closer to $20K). __________________ Visit my website, www.johnsphotography.ca - tell me what you think! Hone your skills - Ask me about the TPF Mentoring Program

07-29-2010, 02:42 PM	#4
Schwettylens TPF Junkie! Join Date: Jun 2010 Location: Denver, Colorado, USA Posts: 1,612 My Photos Are OK to Edit Thanked 36 Times in 36 Posts My Gallery: (0)	He is getting $12/hr. I highly doubt he will be paid that much for an image. __________________ erose86, TPF official "promo girl". Ask her to post your photos for you, guarantee tons of CCs within minutes! Post it your self, you may have one CC 1-2 hours later if you are lucky. Canon 500D, Sigma 24-70mm f/2.8 EX DG, EF 50mm f/1.4, EF-S 18-55mm IS, EF-S 55-250mm IS, 550EX

07-29-2010, 02:50 PM	#5
tirediron Just a guy with a camera... Join Date: Jul 2005 Location: Southern Vancouver Island, BC Posts: 5,160 My Photos Are OK to Edit Thanked 90 Times in 84 Posts My Gallery: (23)	Quote: Originally Posted by Schwettylens He is getting $12/hr. I highly doubt he will be paid that much for an image. He very likely won't be; his question was, "What is a good price..." __________________ Visit my website, www.johnsphotography.ca - tell me what you think! Hone your skills - Ask me about the TPF Mentoring Program

Price for Website Use of Photographs taken for a Business

photo use pricing

commercial photography charges for website usage

07-29-2010, 05:19 PM	#6
KmH TPF Junkie! Join Date: Apr 2009 Location: Iowa Posts: 8,470 My Photos Are OK to Edit Thanked 445 Times in 410 Posts My Gallery: (0)	Quote: Originally Posted by tirediron If you are releasing all rights, in perpetuity to high-resolution images, I would expect an absolute minimum of $15K for the project (and likely closer to $20K). +1 ↑ ↑ ↑ ↑ Non-exclusive web use, of stock digital images at up to 400 px, runs about $35 per image for up to 3 months of use. At 640 px it's about $50 for up to 3 months.. So, that's $140 a year for up to 400 px, and $200 a year for 400px to 640 px.....per image 18 x $140 = $2520 for 1 years web use at up to 400 px 18 x $200 = $3600 for 1 years web use at 400 px to 640 px. Year 2, 3, 4, and 5 offer a 20% discount on the previous years price. That doesn't include any other uses. Those would cost extra and are much more expensive than web use. Visit www.asmp.org and on the left of the page click on "Business Resources" then on "Pricing Guides" and check out their "Use Licensing" tutorial. Many Commercial photographers use pricing software like fotoQuote Pro 6: http://www.cradocfotosoftware.com/fo...Pro/index.html __________________ . .Keith. . . . "The bitterness of poor quality remains long after the sweetness of a low price is forgotten" - Benjamin Franklin NAPP member - referral link: http://www.photoshopuser.com/?aid=luhgxq Illegitimum non carborundum Last edited by KmH; 07-29-2010 at 05:25 PM.

07-30-2010, 12:25 PM	#7
kayleesphotography TPF Noob! Join Date: Jul 2010 Location: Virginia Posts: 2 My Photos Are NOT OK to Edit Thanked 0 Times in 0 Posts My Gallery: (0)	Thank you for the comments and suggestions. As some of you have noted, I am still new in the business and don't charge very much. I do this to try and get more clients and repeat customers. That being said, I'm thinking of quoting them at $1,500 for all photos with all rights released. Sound fair? You can take a peak at the images (album "S****") at: http://kayleesphotography.dotphoto.com

07-30-2010, 03:29 PM	#8
KmH TPF Junkie! Join Date: Apr 2009 Location: Iowa Posts: 8,470 My Photos Are OK to Edit Thanked 445 Times in 410 Posts My Gallery: (0)	Not for you. What will you do if the they say $1500 is to much? __________________ . .Keith. . . . "The bitterness of poor quality remains long after the sweetness of a low price is forgotten" - Benjamin Franklin NAPP member - referral link: http://www.photoshopuser.com/?aid=luhgxq Illegitimum non carborundum

07-30-2010, 10:31 PM	#9
RL. No longer a newbie, moving up! Join Date: Apr 2010 Location: ATL,GA Posts: 66 My Photos Are OK to Edit Thanked 1 Time in 1 Post My Gallery: (0)	im new to photography(3 months) and not as good as you are but even I know one should charge more than that. But you DO have to be realistic of how much the business can afford. If it's a huge corporation you should charge more, but if it's a ma and pop store you obviously can't ask for $3k for an image. __________________ Gear \| Gripped Canon 50D \| 18-55mm \| 50mm \| 430exII website \| rldigitalmedia.com

07-31-2010, 10:34 AM	#10
KmH TPF Junkie! Join Date: Apr 2009 Location: Iowa Posts: 8,470 My Photos Are OK to Edit Thanked 445 Times in 410 Posts My Gallery: (0)	Which is why you sell a use license tailored to the what the business actually needs. Giving all-rights, for any desired use, in perpetuity, in the long run benefits neither the business nor the photographer. __________________ . .Keith. . . . "The bitterness of poor quality remains long after the sweetness of a low price is forgotten" - Benjamin Franklin NAPP member - referral link: http://www.photoshopuser.com/?aid=luhgxq Illegitimum non carborundum

08-04-2010, 12:28 AM	#11
smokinphoto No longer a newbie, moving up! Join Date: Jul 2010 Location: San Francisco,CA Posts: 98 Thanked 1 Time in 1 Post My Gallery: (0)	Quote: Originally Posted by KmH Which is why you sell a use license tailored to the what the business actually needs. Giving all-rights, for any desired use, in perpetuity, in the long run benefits neither the business nor the photographer. I agree. __________________ Digital Photography \| Business Photography \| Photography Discussions Web Design + SEO + Web Marketing Waste Management San Ramon Carpet Cleaning

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