Results 1 to 13 of 13
Like Tree3Likes
  • 2 Post By BlairWright
  • 1 Post By Helen B

Thread: Product Photography pricing

  1. #1
    No longer a newbie, moving up!
    Join Date
    Jun 2006
    Posts
    47
    My Gallery
    (0)
    Liked
    0 times

    Product Photography pricing

    I recently got my first job in product photography where I will be taking pictures of children's shoes for a brochure. I will be photographing about 10 pairs of shoes. Future jobs will gradually be adding more pairs. How does pricing work?



  2. #2
    No longer a newbie, moving up!
    Join Date
    Jan 2011
    Location
    NYC
    Posts
    41
    My Gallery
    (0)
    My Photos Are NOT OK to Edit
    Liked
    0 times
    It is depend.
    Usually the more the volume less price per product obviously it have a limit.
    I do not know your area but here in NY I charge for 30 products or less
    25 dollars per product I took 3 photos and the customer select one.

    And then go on and go on.

  3. #3
    No longer a newbie, moving up!
    Join Date
    Jun 2006
    Posts
    47
    My Gallery
    (0)
    Liked
    0 times
    One more factor Im not sure if it makes a difference, they will be bringing the shoes to my home, I am not going on site.

  4. #4
    TPF Noob!
    Join Date
    Jan 2011
    Location
    Salt Lake City, UT
    Posts
    1
    My Gallery
    (0)
    My Photos Are NOT OK to Edit
    Liked
    0 times

    There's a lot to consider...

    Wilsan is right, volume does bring the price down to a point.

    Figuring out how to do the pricing is a very complicated question. I recommend starting at what it costs you to do the work, and going from there. Try to itemize everything you can, and break it down into a cost-per-pair basis. The number you come up with is definitely NOT what you should charge, but at least you know the lower limit. (Remember to figure in the cost of your time. Most starters forget that part. If you could be making $10/hour doing something else, you should be charging at least that for this job)

    Also, look around at what other people are charging (via websites, call people on the phone, etc.) These two numbers will give you a very good estimate of where to set your price.

    Price your shoes by the pair (i.e. $30/product - this is just a random number), and offer a volume discount that you're comfortable with (i.e. 10% off for more than 25 items). This helps them see the discount clearly, and gets them thinking about giving you more stuff.

    Good luck with that first job! You'll learn a lot more than any of us could tell you just by getting out there and doing it. This is a great step.

  5. #5
    TPF Noob!
    Join Date
    Nov 2011
    Posts
    2
    My Gallery
    (0)
    Liked
    0 times
    The answer to your question depends on how decide to charge. You need to either go with charging by time (half a day, full day, etc) or by the image.

    As a product photographer myself with a <Link Deleted> in the mid-west I use the per image method when it comes to my <Link Deleted>. Since I shoot in high volume and in studio it works best to charge this way. As said above, the option of the volume product photography pricing it true. Defiantly charge less as the product count increases. We charge as follows.

    <Link Deleted>
    1-4 images $39.00 per image
    5 or more $29.00 per image
    group images $49.00 per image
    $99+ for complex backgrounds and large sets.
    We do have numerous clients that have had product counts over 100 and continue to use our services so we charge them $10 per image. That's a big jump and the client appreciates it and comes back time after time.

    <Link Deleted> is the the single most important aspect for a business if they sell products online of in print media. Don't sell your self short on pricing.

    Happy Shooting!
    Last edited by tirediron; 06-06-2013 at 12:29 PM.

  6. #6
    KmH
    KmH is offline
    Helping photographers learn to fish
    TPF Supporter

    Join Date
    Apr 2009
    Location
    Iowa
    Posts
    32,527
    My Gallery
    (1)
    My Photos Are OK to Edit
    Liked
    3566 times
    Add some contrast to the text on your web site, dude.
    . . . . . . Keith . . . . . . .How Do I Use My Digital SLR?...
    Photography is at its core an attempt to represent the reality of light in a media that canít faithfully reproduce it.

  7. #7
    I spend too much of my life on TPF!
    Join Date
    Oct 2011
    Location
    Maryland USA
    Posts
    334
    My Gallery
    (0)
    My Photos Are NOT OK to Edit
    Liked
    31 times
    Quote Originally Posted by bcproductphotography View Post
    The answer to your question depends on how decide to charge. You need to either go with charging by time (half a day, full day, etc) or by the image.

    As a product photographer myself with a <Link Deleted> in the mid-west I use the per image method when it comes to my <Link Deleted>. Since I shoot in high volume and in studio it works best to charge this way. As said above, the option of the volume product photography pricing it true. Defiantly charge less as the product count increases. We charge as follows.

    <Link Deleted>
    1-4 images $39.00 per image
    5 or more $29.00 per image
    group images $49.00 per image
    $99+ for complex backgrounds and large sets.
    We do have numerous clients that have had product counts over 100 and continue to use our services so we charge them $10 per image. That's a big jump and the client appreciates it and comes back time after time.

    <Link Deleted> is the the single most important aspect for a business if they sell products online of in print media. Don't sell your self short on pricing.

    Happy Shooting!
    Wow, I am shocked at how low your prices are. How do you make a living at those prices? You would need 2600 jobs (7 a day, 365 days a year) just to make 100 grand.

    I think your selling yourself short bud, even in Nebraska you should be able to charge at least 500 for a product image.

    If you guys want to know who your real competition is go check the prices on Getty Images.
    Last edited by tirediron; 06-06-2013 at 12:29 PM.
    Helen B and c.cloudwalker like this.
    ELUSION | custom wedding and portrait photography
    MD / DC / VA ē http://elusionphotos.com


  8. #8
    TPF Junkie!
    Join Date
    Sep 2007
    Location
    Hell's Kitchen, New York
    Posts
    3,296
    My Gallery
    (0)
    My Photos Are NOT OK to Edit
    Liked
    464 times
    I'm glad that someone else commented on these low prices. Product photography can be so much more than simply taking a picture of a product. I do between 10 images a day and one in three days, working with a set designer, an art director and at least two assistants.

    Best,
    Helen
    c.cloudwalker likes this.

  9. #9
    TPF Noob!
    Join Date
    Nov 2011
    Posts
    2
    My Gallery
    (0)
    Liked
    0 times
    I agree with your comments on pricing and not pricing to low for product photography. I want clarify my recent post, the tiered <Link Deleted> that we provided is for images shot on solid black or white backgrounds only. We would never be able to charge those prices for jobs that require large sets, complex backgrounds or products that would require special attention in order to be photographed, I guess I should have mentioned that. The way we are able to keep the pricing low on the simple solid background sets is because we have designed a few sets to where all we have to do is drop the product in and shoot it. This type of product photography is mostly used for ecommerce and internet stores. There is no way a company would be able to pay $500 per image for use as an online image source.


    We also have photo shoots with items that require us to have a stylist, assistants and an art director and those are priced on a per shoot basis. These shoots require us to base the pricing on time, staff, image usage and equipment needed. We have numerous product shoots that range into the $1000's of dollars. Just depends on all the factors.


    Since Ygrazi was asking for what I assumed to be simple catalog work in a brochure, these are the prices I would suggest using. Our website <Link Deleted> is dedicated solely to our simple, high volume photography and pricing and is designed for clients nationwide to send us their products. <Link Deleted>
    Thanks everyone for the comments.
    Last edited by tirediron; 06-06-2013 at 12:30 PM.

  10. #10
    TPF Junkie!
    Join Date
    Jun 2009
    Location
    An American in Europe
    Posts
    5,394
    My Gallery
    (0)
    My Photos Are NOT OK to Edit
    Liked
    408 times
    I have to agree with BlairWright and Helen on this although I understand there are different levels of product photography. I have one studio dedicated to catalog shots and we sometimes do a whole catalog in just a week's time but those are fairly small catalogs and the background is the same for all shots. This still requires a studio, lights, insurance, etc, etc. Not to mention one photog and at least one assistant and there is no way I could do it for the rates you charge.

    I do understand that being in Nebraska you probably have some overhead costs that are lower than mine about an hour out of Paris or Helen in NYC but I don't see that difference allowing you to stay in business long with those rates. You just started and I wish you the best but I'd like to run into you again in a couple years to see if you are not too frazzled to keep on going at the pace you must be keeping.
    "Every child is an artist. The problem is how to remain an artist once you grow up."
    Pablo Picasso

  11. #11
    TPF Noob!
    Join Date
    Jun 2013
    Location
    Alexandria, VA
    Posts
    21
    My Gallery
    (20)
    My Photos Are NOT OK to Edit
    Liked
    0 times
    I charge $80 an hour + return shipping costs, and an average picture needs about 2 hours to be completed (product photographed - product photo edited). I specialize in jewelry and small products (such as cell phones) photography. People send products to my studio, I photograph them and return to a customer. I don't know what is best to charge like - per photo or per hour. I think per hour because there are some photos that can take you all day . Say customer wants you to photograph a chain - that's 18" of links, about 100 links, try removing background from all of them - and you'll see what I mean . The one piece of advice I can give though is to always get paid before you give them images. There are some lousy companies out there that will take your images and then say they didn't work for them and refuse to pay. My buddy photo designer got scammed that way.
    Last edited by Anna_Gray; 10-11-2013 at 10:21 AM.

  12. #12
    KmH
    KmH is offline
    Helping photographers learn to fish
    TPF Supporter

    Join Date
    Apr 2009
    Location
    Iowa
    Posts
    32,527
    My Gallery
    (1)
    My Photos Are OK to Edit
    Liked
    3566 times
    This is a thread from 2011.
    . . . . . . Keith . . . . . . .How Do I Use My Digital SLR?...
    Photography is at its core an attempt to represent the reality of light in a media that canít faithfully reproduce it.

  13. #13
    TPF Noob!
    Join Date
    Jul 2013
    Posts
    1
    My Gallery
    (0)
    My Photos Are NOT OK to Edit
    Liked
    0 times
    Quote Originally Posted by KmH View Post
    This is a thread from 2011.
    And considering it's a page 1 result on google for product photography pricing, it's still very relevant.

    Thank you all for the info!

 

 

Ads

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. Product Photography ∑ Cosmetics - Pricing
    By Clawed in forum General Shop Talk
    Replies: 3
    Last Post: 08-18-2010, 07:43 PM
  2. Service & Product Pricing
    By Photos by Barbi in forum General Shop Talk
    Replies: 6
    Last Post: 07-01-2009, 12:12 PM
  3. Product photography pricing help please
    By Hunterav in forum General Shop Talk
    Replies: 3
    Last Post: 09-20-2008, 10:59 PM
  4. product photography pricing
    By graigdavis in forum Beyond the Basics
    Replies: 15
    Last Post: 05-03-2004, 01:34 PM
  5. Product Photography pricing
    By tr0gd0o0r in forum Beyond the Basics
    Replies: 14
    Last Post: 03-26-2004, 02:18 PM

Search tags for this page

cost of product photography
,
how to price product photography
,
pricing for product photography
,
product photography costs
,
product photography price
,
product photography price list
,

product photography pricing

,
product photography pricing guide
,

product photography rates

,
what to charge for product photography
Click on a term to search for related topics.