This is a discussion on Attn Webmasters: Promoting your photography website, Part I within the Personal and Professional Photography Websites forums, part of the The Marketplace category; I work in the Internet marketing field, so maybe I can help shed some light. Though our core focus is on search marketing, I'm surprised ...
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#31 |
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No longer a newbie, moving up!
Join Date: Oct 2008
Location: Vancouver, British Columbia, Canada
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I work in the Internet marketing field, so maybe I can help shed some light. Though our core focus is on search marketing, I'm surprised no one's mentioned Flickr thus far. Personal networking is hugely important in a service industry like ours (photography, not marketing). Just because you're meeting photographers doesn't mean they won't bring you leads; some people shoot with different styles, and filling that niche in your locale is much better than squeezing into an over-saturated niche online. Flickr results are searchable too (both internally and externally), so being active in that space might mean more than just contacts.
Our space is pretty saturated, which makes search optimization hard. Very, very hard. Everyone's a photographer with camera phones these days, so what do you do? As a search optimizer, I wouldn't downplay it, but try thinking smaller and more grassroots: 1) Hyper-target. People can be very specific in search engines. For example: "vancouver goth wedding photography" (if you so should be inclined). You're only up against 171,000 as opposed to the 449,000 for "vancouver wedding photography" and the 8,570,000 for "wedding photography". Alpha made a great point about mixing up your anchor text as well. 2) Flickr. Network. The Photo Forum it out. Post on blogs. Post on forums. Make sure people know you and are talking about you. Sure, you can do all the link building yourself, but give people something of value, and they'll link to you. Hah, and hopefully this is of value, no? If anyone has questions on Internet marketing, give me a shout on Flick or by PM and I'd be happy to chat it out!
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Canon 30D, Canon 50mm 1.8 II, Canon 28-105 3.5-45 II, Canon 430EXII Find me at Flickr and my Vancouver Photography Blog. Last edited by Jeremy Lim; 10-24-2008 at 04:44 PM. |
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#32 |
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TPF Noob!
Join Date: Dec 2008
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http://www.adamcoupe.com |
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#33 |
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TPF Noob!
Join Date: Jan 2009
Location: Wellington, New Zealand
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And always remember the golden rule for search engines: provide good quality, relevant content.
Search engines only want to return the best content when somebody searches for something. They are very good at identifying the best content and they get better at doing so every year. Stick to your topic (or niche market), include useful/appealing information and photographs (that others will link to) and never try to fool Google (because they are much cleverer than you). The above posts will help you follow this rule. If you're ever unsure how to do something, just follow the golden rule. |
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#35 |
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TPF Noob!
Join Date: Jan 2009
Location: Indianapolis, Indiana
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This "sticky"
Thank you for all of the very detailed information. I am new to the forum and my goal is to become an avid participant.
I will use this to post my gallery work and the ability to do so is greatly appreciated. www.macworthington.com At the bottom of the website there is a place to search - Lori Patterson will bring up all of my work. I have no idea why the link did not appear to just click; still learning, sorry! Lori Last edited by photobugimc; 02-15-2009 at 09:28 AM. Reason: forgot website info |
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#36 |
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I spend too much of my life on TPF!
Join Date: Aug 2008
Location: In NC, but currently my husband and I are workcamping In Branson MO
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Wow!
Thank you so much for this. I really need it, since I just published a few weeks ago. I'll check out the links and tutorials. This is another reason The Photo Forum is so wonderful!
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http://www.photographyandartbyrita.com/ |
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#37 |
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No longer a newbie, moving up!
Join Date: Oct 2009
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Greetings tpf website owners,
Hosting: I have used over 20 hosting companies when i was a web developer. Most have been really expensive, poor quality and quite frankly sucked. When I look for a hosting I look for the following: 1. linux servers 2. apache server with MOD REWRITE support (more about this later) 3. PHP/Perl Support 4. shared SSL (for secure connections) 5. CPanel - (this is a web management console, makes webmastering easy!) All the above are musts and non negotiable.
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Ashley Gompert AG Photo Art & Photography - Anchorage Anchorage Photography Examiner |
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