Medium Format

The iconic medium format plastic fantastic wonder that has inspired countless photographers to embrace the beauty of saturated colors, crazy focus, dreamlike perspectives, and sexy square prints. Alongside the cameras themselves - you'll find flashes, optical accessories, books, and amazing value packages on lomography.com

Professional medium format cameras

Hasselblad is the world’s leading manufacturer of digital camera solutions for professional photographers. Hasselblad digital solutions are: digital SLR camera, DSLR camera, digital camera back, digital camera software, digital scanner, medium format H system camera, medium format V system camera and Xpan camera. High performance medium format lenses with leaf shutter are part of the unique image quality digital camera solutions. Digital efficient image workflow is optimized with digital image selection and classification of Instant Approval Architecture.