120 shooters might be interested in this.

Is it because photography has now got so easy that anything that is a pita must be seen as (must have regardless of cost)

What's next, going back to coating your own plates.

Still a pointless product but fools and their money and all that I suppose.
Quick and easy isn't always the the most desired way. Years ago I built a crib for my soon to be born son; I could have used all power tools and it would have been quicker and a lot easier, but those hand cut mortise and tenon joints were way more special.

I know a guy who bought a bunch of lumber to make custom bookshelves for his study. Before he got started in earnest, his wife was diagnosed with cancer. In the two years it took for her to succumb to it, he repurposed the lumber and made a casket instead.
 
Even more special.
 

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