I had an interesting experience today that flies in the face of what people on most internet forums claim. Most people on forums claim that advertising online is how they get most of their business. My question is of that business, how much is worthwhile and how much of that business is actually the majority of your income? As you all know, I have business cards and word of mouth working for me rather than just internet advertising. IMHO my website is where people go, having seen my other advertising. Anyway, today I needed to find the opening hours of one business - just to see if it was open today. I tried looking it up online and failed because I got the name wrong. I went straight to the yellow pages and found the number and the correct name having been able to look it up in the sections. I ignored the big adverts and looked solely at the one-line text and found it. That tells me that I'm right in my opinion about internet advertising being a red herring. Obviously now I'm going to look more into getting into the published yellow pages. Take my experience of craigslist as a typical experience of internet advertising.... of all the adverts I've placed over months on Craigslist, no responses have ever been worthwhile. Pretty much the same for my responses to Craigslist adverts - the advertisers have not been worthwhile. It underlines what people used to say about the internet - it's for entertainment not for serious business.