Anyone know a good book about starting and running a photography business?

Discussion in 'General Shop Talk' started by bdavis, Oct 19, 2009.

  1. bdavis

    bdavis TPF Noob!

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    Is there anyone out there who has read a good book about starting and running a photography business. I'm hoping to find a book that encompasses everything I would want to know from marketing, pricing, legal, etc.

    Thanks!
     
  2. Big Mike

    Big Mike I am Big, I am Mike Staff Member Supporting Member

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    While there are certainly some photography specific things about running a photo business...many of the actual 'business' things are no different than running any other small company. So go ahead and broaden your search.
     
  3. Ryvax

    Ryvax TPF Noob!

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    Best business practices for photographers, 2nd edition by John Harrington(i think). Really good book.
     
  4. KmH

    KmH Helping photographers learn to fish Supporting Member

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    You can't rely on a single source. I have an entire 5 shelf bookcase of business/marketing/sales books.

    Don't forget to learn how to sell.

    Professional Business Practices in Photography , by the ASMP (American Society of Media Photographers) www.asmp.org. There is a bunch of good info on the web site.

    John Harringtons book is also good. A thoughtful look at his web site is good too. www.johnharrington.com.

    Since you're mainly interested in doing retail photography (portraiture) the most effective marketing is word-of-mouth by your clients.

    A search on Amazon.com using the key words "Photography Business" returns 4 pages of related books.
     
    Last edited: Oct 19, 2009
  5. bdavis

    bdavis TPF Noob!

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    Thanks for the advice. I picked up the Best Business Practices for Photographers vol. 2 book.
     

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