That's hilarious.
No regards to his equipment either. I'm sure the diffuser is probably bent/broken in parts. I thought the lady holding it was going to get blown away with it.
Funny as heck! Holding a fabric modifier with the BIG, flat, wind-catching end facing in to the gusty wind...like pi**ing right INTO the wind. Smart millennials. So funny on multiple levels. Made a good YouTube fail clip. Which is what much of YouTube is now about, fail clips.