I'm a firm believer that Post Processing is vital in photography today. It's expected. Everyone wants to be like a magazine ad. This example was taken from an engagement shoot I processed yesterday. I'll break down the steps with before and after examples. To start off, the before and after: Before: White Balanced and Exposure corrected using Capture 1 Pro (But can also be done in a multitude of programs) And After: The very first thing I do it crop the image to the size the client has requested. In this case a 20x24. If no size is requested, as in a wedding shoot, I would crop to actual image size, if cropping needed to be done. But that's not enough. People have a tendency of not knowing their own body image. Not only that, you want this to be the best photo ever taken of them. All of a sudden, they are a lifetime client, and will promote you better than any ad ever could. See below for breakdowns.