75% of your other posts. For only $26, you can reach XXX thousand people.." This is what greets me with pretty much every post I make on facebook. Why or how is it, that every post I make performs better than 75% of my other posts (although to be fair the performance varies between 75 and 85%), and how is it that one time $26 will get me an 8000 person reach, and others ~100,000? I know that facebook uses some incredibly complex formulae to get the most money out of your wallet, but shouldn't certain things be somewhat consistent? Does anyone have real knowledge of how this actually works??????