about the choice between brands, mostly its witch one you first have, and grows on you. the term 'most people' is a suggestion sellers use to get you to buy their brand. when you like Canon but not that much anymore, why not try a Nikon or maybe a Hasselblat. or hire one to test how it ' feels'.
There is a lot to say about a brand, but as like cars, you can own a masserati but that doesnt say you can drive the best .. wink wink