Client no show

It wasn't a free shoot. I usually have a client pay at the time of the session but I am definitely going to start charging a retainer fee... How much do you charge? Half of the session? Or less?

For normal shoots, I charge a 50% non-cancellation deposit at the time of scheduling. That will cover any lost fuel, and leave me in the green by a bit for my time. Most folks just choose to pay in full up-front anyways, rather than having to deal with two payments.
 

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