nycphotography
No longer a newbie, moving up!
- Joined
- Dec 7, 2012
- Messages
- 963
- Reaction score
- 261
- Can others edit my Photos
- Photos NOT OK to edit
If you can't cover your costs and leave enough profit at $50 an hour, you need to rethink your business plan. So for $100 she gets 2 hours of your time. That can be 1 hour shooting and 1 hour post. Or it can be 2 hours shooting and then hand her a DVD.
The entire time, you can be talking about all the things you COULD do for her. Book. Prints. Galleries. Styling and hair and makeup. With examples laying around that she can pick up and hold and look at.
Most people will end up spending more than their budget, once they see what they can get and they decide they want it.
You take the sessions knowing that you have the opportunity to sell much more. And that "selling more" is the real trick in business. Every business. ;-)
What % of your customers only go for the dvd? and what % buy anything extra? I figure most clients that want a cd only wnat it to save money.
That's why sales is hard work and is a skill. If the stuff sold itself, then you wouldn't have to.