I have been working towards a new Camera Body for a while, and the time is now here. Obviously I want the EOS 1 DS Mk III ( or IV when it arrives). But the money to buy one would be a good idea too. So I have been working towards a 5D Mk II to complement my 500D which will be my reserve body. I like the idea of the full frame sensor and the versitility which paired to the APS C in the 500D will be on hand. Common sense tells me that the quality of image will be better with the 5D MkII . And THAT is what I am after. Now, after a trip to Jessops in Nottingham, I am told by the supposedly knowlegable staff (who went on a Canon Course at the launch), that the EOS 7 will give better results and is an all round better body ... How can this be? Has anyone used BOTH cameras and can give an objective opinion? I have the 500d for the light weight usability which I require on mountains. the quality is really brilliant. So the only thing that I am interested in is the Image Quality. 21 Metal Pixies verses 18. Full frame verses APS C, I would have thought that it was a foregone conclusion. But have Canon pulled a rabbit out of the hat and made a smaller more crowded sensor housed in a cheaper body which produces better quality images?... many thanks for you help folks... Tim.