Fair Pricing

Discussion in 'General Shop Talk' started by Pure, Jun 11, 2009.

  1. Pure

    Pure TPF Noob!

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    4" x 5"
    4" x 6"
    5" x 7"
    6" x 9"
    8" x 10"
    8" x 12"
    9" x 12"

    10" x 13"
    10" x 15"
    11" x 14"
    12" x 18"
    16" x 20"
    16" x 24"


    I'm trying to find fair pricing for these size prints. I'm far from a pro, but my work isn't point and shoot. Being 18 is somewhat a disadvantage because I don't want to highball potential customers, or low ball myself. Not to mention I don't want to come across as arrogant by charging too much. All of these prints will be of theater/musical shows, not landscapes, etc.
     
  2. MBasile

    MBasile TPF Noob!

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    The first step to figuring out pricing is figuring out your cost. Are you going to be printing these at home, or having them printed professionally?
     
  3. Pure

    Pure TPF Noob!

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    A lab, mpix.
     
  4. Big Mike

    Big Mike I am Big, I am Mike Staff Member Supporting Member

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    One way to think about it is that you are selling an image...which is also to say that you are selling your hard work and expertise in capturing that image and creating the finished image.

    So the size of the paper isn't really much of a factor....or maybe it shouldn't be.

    Really, if it's only going to cost you a couple dollars more for an 8x10 than a 4x6...should they be $30 difference in price?
     
  5. Jim Gratiot

    Jim Gratiot TPF Noob!

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    First off, if you do it right, quoting a high price will come across as confident, not arrogant. Second, being 18 shouldn't be a disadvantage unless you let it. Although some people are naturally biased against younger photographers, a really good portfolio and a professional attitude is generally more important than your age.

    As for pricing, I'd take a look at a dozen or so photography sites and see what they're charging for these types of prints. Take the average, and you'll get a pretty good sense of what the market will bear.

    Good luck!
     
  6. atbawrps

    atbawrps TPF Noob!

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    Are you selling paper or are you selling art?
     
  7. MBasile

    MBasile TPF Noob!

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    My pricing is as follows:
    10x6.7 Petite Print (Paper)-34.49
    16x10.7 Small Print (Paper)-35.99
    23.9x16 Medium Print (Paper)-43.99
    32x21.4 Large Print (Paper)-50.99
    36x24.1 Grande Print (Paper)-75.99

    The prints come from ImageKind.com. They aren't the cheapest, but I've used them before and like their quality. I took the price of the print and added $x for the smaller two sizes, $y for the Medium and Large, and $z for the Grande, increasing the mark up as I got to each higher category (this prevents the smaller prints form being relatively expensive).
     
  8. KmH

    KmH Helping photographers learn to fish Supporting Member

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    I wonder if you've given thought to how you will handle all the differing aspect ratios you have in your list of sizes.

    How will you crop if a client wants a 5x7, an 8x10, and a 12x18 of the same image. That's 3 different aspect ratios.

    I would drop all the sizes that are a 3:2 aspect ratio.

    If you're willing to do a little reading visit www.ASMP.org (American Society of Media Photographers) because they have information that would help you determine what your pricing should be.
     
  9. msf

    msf TPF Noob!

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    I would suggest have different combinations of sizes on an 8x10 sheet, instead of selling individual 4x6, etc. Dont forget 20x20, 20x24, 30x40, etc. :D And canvas.

     
  10. KmH

    KmH Helping photographers learn to fish Supporting Member

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    Yes they are, and neither are a 3:2 aspect ratio.
     
  11. musicaleCA

    musicaleCA TPF Noob!

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    People will assign value to your work based on how much they pay for it (to an extent). It's a bit of a backwards way of thinking, but when purchasing a product, we all make this cognitive error at some point. (Our brains are very bad at valuations of anything.) Hence, if done right, having a solid price that covers your costs and earns you a profit will not sound like arrogance, but confidence and professionalism. Make sure you account for all the time you put into the image, including travel time, prep time, planning, checking your equipment, your equipment costs themselves, time to import the images, data storage costs, data backup costs (your clients might lose the images and want them again), post-processing time, retouching, the time it will take to confirm and place the order, and any shipping costs involved (along with anything else you can think of that I just missed). Then figure-out how to charge your client while making a profit that is fair to both parties.
     
    Last edited: Jun 12, 2009
  12. msf

    msf TPF Noob!

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    Hmm, I must have read your post wrong, I read it as you should only offer sizes that are 3:2 ratio. :)
     

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