***FYI for anyone who is looking for a new digital camera***

Discussion in 'Beyond the Basics' started by nikon90s, Sep 23, 2003.

  1. nikon90s

    nikon90s TPF Noob!

    Jul 5, 2003
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    Kalispell, MT.
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    I just got this news letter from the New York Institute of Photography and from someone who has worked in retail for over 5 years this is very true, the best time to buy anything from a retail store is right after turky day. If you are looking for a new camera wait for a few weeks and you should see the prices drop.


    As the old auctioneer will tell you:

    “The best way to double your money is to fold it and put it back in your wallet.”

    Stock touts and newsletters often issue "strong buy" or “strong sell” orders.

    We usually send our www.nyip.com readers just one e-mail a month. But we’re sending this special note for a very good reason.

    We’re issuing an advisory to you in the strongest possible language:

    Don't buy a digital camera before Thanksgiving if you can wait!

    Here's why:

    We've been visiting the autumn industry events including Tech Expo here in New York City. Something remarkable is happening -- it’s a bigger battleground out there than ever before!

    First, going back a few years, the traditional camera manufacturers that make digital cameras had to start to share the marketplace with the big electronics manufacturers that burst on the scene.

    That meant Canon, Fuji, Kodak, Minolta, Nikon, Olympus and Pentax (listed alphabetically) had to fight each other, and with:

    Casio, Epson, Sony, Toshiba and a few others. Suddenly, companies that never made a film camera (nor other traditional photo-related equipment) were players in the arena.

    Now, the computer dealers are getting involved in a big way. Gateway, Dell, and HP all have camera lines, a strategy to bundle cameras with computers, and very low prices. As one rep from one of these companies said to me “they’re cheap because we sell them direct to the consumer.” How cheap? Well, there’s one company offering a 4-Megapixel camera for $199. That’s pretty cheap.

    We can't name names right now, but one major photo manufacturer told us that they will cut prices on their entire line of consumer cameras in the very near future.

    What does this add up to? Simple. PRICEWAR! The field of players continues to grow, and they’re all ready to battle it out for market share. This is one type of war where there is a winner you, the consumer. But only if you wait a while. We anticipate price cuts all over the place.

    “When do the cuts kick in?” you may ask. Over the last few years we've seen major retailers break with tradition and begin sales offers before Christmas instead of waiting until after all the presents are purchased. Like the manufacturers, the retailers and discounters are battling for market share. Last Christmas, more digital cameras were sold than ever before, surpassing the record that was set the year before that. We anticipate the same thing this Christmas. In fact, this year the sale of digital point-and-shoot models will outpace the sale of equivalent film models for the first time ever.

    All the manufacturers want you to buy their brand. All the dealers in each distribution channel want you to buy from them. Everyone wants to increase margin in this area because they believe it’s one of great growth over the next few years.

    So, it’s time to fold your money and put it back in your billfold. We know you want to buy a digital camera in time for the holidays, either for yourself or for a present. You’re right to feel that way. They’re better and cheaper than ever. But, we advise you in the strongest possible terms wait -- you'll see bigger bargains right after Thanksgiving when the Christmas promotions begin in earnest.

    In the meantime, do your research. For information visit the Digital Photography area at www.nyip.com. You'll find some tips for how to use your digital camera, along with other useful information. We'll be posting our Holiday 2003-2004 Complete Digital Camera Buying Guide shortly on our site. We'll notify you when we post it.

    As always, we welcome your comments and feedback at editorial@nyip.com.


    Chuck DeLaney
    Editorial Director
  2. drlynn

    drlynn TPF Noob!

    Sep 19, 2003
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    In the Basement
    Yep. I have worked in the retail industry now for 15+ years, including 10 at the US's largest retailer (no names, but can you guess? :wink: ) and this trend is definitely developing, especially in the last few years with the economy so soft.

    Manufacturers and retailers are starting to cut prices starting the day after Thanksgiving in order to entice people to buy. The Thanksgiving weekend is the busiest 3 days of the whole year for most retailers, and it is not uncommon to see "doorbuster" sales on Friday morning. These sales usually include at least 1 or 2 big ticket electronics item (eg computers and digital cameras) on sale at or even below retailer's cost to draw people into the store.

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