Help! Just Contacted by an Ad Agency Who Wants to Purchse My Photos!

Discussion in 'General Shop Talk' started by astrostu, Jun 15, 2007.

  1. astrostu

    astrostu Guest

    As the subject says, I was just contacted by a woman who works for an ad agency who wants to know if they can buy my photos:

    So, I assume I have the images they want, otherwise they wouldn't've contacted me. And I have them in sufficient resolution for any ad (original images are 5760x5760 px, which is 80" at 72 dpi or 19" at 300 dpi). And I'm interested in finally getting a little cash back from this hobby. So the answer is yes to this woman, that's not the issue.

    The issue is that I haven't a clue how to go about this without being $crewed over. So I have no idea what's supposed to go into a contract (is there supposed to be a contract?), how much I should charge (or if they make an offer and I'm supposed to say yes or no), and all that other stuff I haven't thought of.

    So, as the lady said, any information would be greatly appreciated!!
     
  2. EOS_JD

    EOS_JD TPF Noob!

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    Didn't you post this exact same thread some time ago on another forum? i recognise the text and the web site..........
     
  3. marcand76

    marcand76 TPF Noob!

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    Try searching for a similar photo of the moon on the internet & see what you can find. Usually the big stock libraries will come up first on your search results & by looking at what they have to offer in the way of similar photos it gives you an idea what you are competing against in terms of quality & cost.

    Some of the rights-managed libraries have online stock photo price calculators where you can calculate the rate for their images based on the usage. This will give you an idea on what to charge.

    I ask for payment first & when I have received it then send the image via FTP.
     
  4. astrostu

    astrostu Guest

    No. That was a woman in Texas who wanted three photos for a birthday present for someone. Personal use, and just prints. This is commercial.

    Or there was one who wanted me to collaborate with her on a calendar, it was someone who couldn't buy the images up-front but wanted to do profit-sharing.

    This is one that I've never come across before where it's an actual ad agency who wants to just purchase the photo up-front to use in an ad to sell a product.
     
  5. EOS_JD

    EOS_JD TPF Noob!

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    Charge lots..... ask them what they're offering
     
  6. craig

    craig TPF Noob!

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    You will need to consider the how the images will be used. If they will be used in an ad that will run in a subway station then we are talking thousands of dollars. If it is one time in blah blah magazine then that may be in the hundreds of dollars. Also figure out if they are buying the rights to the shots or if it is one time usage.

    Love & Bass
     
  7. astrostu

    astrostu Guest

    Alright, I e-mailed the woman back asking a lot of questions (along the lines of what Craig said and some of my own). The reply was:

    So the ad looks kinda neat (I'm not including it since it's probably intellectual property, etc.). It's effectively a woman on the left with a large crescent moon near her, which is what I assume is the "big" moon image that was mentioned. Then on the other side are three phases, around a 30%, 15%, and 5% crescent that turns into the product.

    So I believe that those are the "three" images that they have the budget of $2k for that they would want to buy from me. So, I'm in the following situation now:

    (1) To me, it's a minor part of the ad, but it's a key part of the overall concept. I know nothing about advertising campaigns, but it seems like for such a major industry (cosmetics) and the requested distribution, that its budget would be able to afford more than $2k for the moon images.

    (2) On the other hand, I've never sold anything for commercial purposes, and being a "starving grad student", $2k sounds VERY NICE. If I don't go with it, I still have the images and no money. If I do go with it without negotiating a higher compensation, I just send them the images that I already have and get a $2k check. It's no extra work on my part other than getting the images to them, and so I'm quite tempted to just say "yes" and be happy with the initial offer.

    What do you guys think? Should I be asking for significantly more, or should I take the offer and run? Or am I missing something?
     
  8. Seefutlung

    Seefutlung TPF Noob!

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    Dude, this is found money. As found money I'd charge what I think the photos are worth ... or charge whatever makes you happy. I know most everybody will scream that I'm stupid ... but to me it's not about you getting screwed ... it's all about you being satisfied. It doesn't matter what they will/can pay ... what matters is your satisfaction (it's not like you have a lock on Moon shots.)
    1) I'd be honored that my shots were chosen;
    2) Try to get enough to get a piece of extra/needed kit (like ... say a MKIII);
    3) Try for some bragging rights (like a tiny photo credit ... which will never happen ... but can be used as a bargaining chip); and
    4) Don't be so 'fraid of getting screwed that you lose the deal.

    If it was I following my own advise I'd be 100% transparent. Ma'am, I'm not a professional photog but a starving graduate student. I could sure use that money ... but what I need is a MK III, which is $4,000 ... so that is really what I'd like ... in return I will grant you unlimited use my images for all time ... just as long as somewhere on the ad you toss in a photo credit for my images ...

    Anyway, I'm not in your shoes ... but that would be my approach ... I have always found honesty and transparency to work more often in one's favor than not.

    Gary


    PS- Remember that time is money to the ad company. To seek out another photog with moon images will take time and time = $. But they may already have a dozen or so photogs they are contacting with similar images waiting for one to bite. There is a thin line between getting a little more money and blowing the deal.
    G

    PSPS- Good Luck
    G
     
  9. astrostu

    astrostu Guest

    I took Gary's advice sort of. I e-mailed the woman back saying that I was interested but that I wanted to see a contract first. So I expect to hear back Monday.

    In the mean time, my Aunt (a graphic designer in the ad biz) is going to ask around and see what her colleagues think. Her initial reaction was that the $2000 seems to be a standard stock photo price. But then when I told her that it was for an Elizabeth Arden campaign, and when I looked at this company's client list (which includes Saturn, Frito-Lay, Hagen-Daz, Budweiser, and a lot of others), she said that I should probably ask for way more. But she'll know more tomorrow. The ad firm is apparently pretty highly regarded: http://en.wikipedia.org/wiki/Goodby_Silverstein_&_Partners

    So I'm thinking that if my Aunt comes back and says I should be asking for $5k, I'll just go with $2k. But if she says I should be getting more like $10k, then I'll e-mail the woman back and explain what my Aunt said (along the lines of, "I have a relative in the business and she explained ot me that for this type of campaign for this type of client, one would normally receive around $10k. I don't want to gauge you, so I would like to know if you're willing to go to around $4k or $5k?").

    The trick will be to not go too high and have them go elsewhere. I'm also thinking, and my Aunt agreed, that it could be the "$2000 budget" is more them thinking, "This is what we'll tell him so that if he comes back and wants more, we have some negotiating room."

    Thus begins the delicate waltz!
     
  10. Seefutlung

    Seefutlung TPF Noob!

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    ^5
     
  11. astrostu

    astrostu Guest

    Huh?
     
  12. Seefutlung

    Seefutlung TPF Noob!

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    lol that's a high five
     

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when should i expect to hear back from a purchseing agent

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who wants to be a stock photo agent!