Help with Pricing Digitals

Discussion in 'The Aspiring Professionals Forum' started by CThomas817, Dec 3, 2017.

  1. CThomas817

    CThomas817 TPF Noob!

    Aug 28, 2017
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    I have entered the market of portrait photography - specifically infant, child and family. I am struggling to price my digitals as of course there are always photographers, skilled photographers, asking for less than what I would want to charge. I understand that this is a personal number, factoring in your individual CODB, however, I don't want to be demanding more than I should in a market that is saturated with fierce competition.

    I'm sure I don't have to tell all of you that a lot of clients would rather have the digitals of adorable little Sally so that they can both display images without watermarks on social media and also make cheaper print reproductions of their own. While I do receive print orders, digitals are typically the larger percentage of the sale.

    I originally started out pricing my digitals at $45 each - discounts start if you buy 5, 10 or all from a mini session for example (I live in the NY/NJ area where a coffee is $6)... based on a rough CODB model. I edit photos individually and scrupulously and not in mass batches, so charging this much per full resolution file pays me about $15-18 an hour. I have had several clients shy away from these prices. After doing more and more research, I am coming across popular pro photographers that are charging $10-20 a file, deep package discounts... or giving digitals for free.

    I don't want to price so low to start that I lose repeat clients when I have to raise prices in the future. Any guidance would be appreciated.


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