Discussion in 'Photographic Discussions' started by tecboy, Sep 10, 2017.
Don't worry, I got everything workout. They actually like the images. They just want more.
Yep, it's good they want more.
Now all you have to do is convince them to spend more than they intended to spend.
That's what marketing and salesmanship are all about.
Think of your work product as a custom made luxury item, not as a commodity.
Then market and sell your work product as a custom made luxury item.
In your contract you have to also apply marketing and salesmanship.
If in your contract you use the words photo or photos, instead of images or photographs, you're leaving money on the table with every. single. customer.
Your contract should also state that the images shown to the client are chosen at your sole discretion and that the client will not see ALL the images you made during the session because not all of those will meet your "professional image quality standards".
Want a good example of what good marketing and salesmanship can do?
Look at Apple's computers and even more so their cell phones.
Experts estimate that 56% of the price of an iphone is pure profit to Apple, which is why Apple has more cash on hand than any other company on the planet.
In other words, $224 of the cost of a $400 iphone is pure profit for Apple.
For most $400 products a manufacturer is doing very good to make a 5% pure profit of $20.
One daughter-in-law wants every possible scrap of photographic detritus that she suspects I might have hidden down deep somewhere in the camera. She has boxes and boxes of photograph albums and yes, they're all full. Professional shots and snapshots, usually in separate albums, but I can't believe how many albums she has.
Separate names with a comma.