andrewdoeshair
No longer a newbie, moving up!
- Joined
- May 23, 2016
- Messages
- 179
- Reaction score
- 133
- Can others edit my Photos
- Photos OK to edit
How about prints that relate/show a jar of the ADH Dry and the ADH Wet hair products that you sell under your brand? Like marketing pieces that fulfill a dual role, as both a hairstyle shot (Give me the #12 cut, but longer on the sides!) AND as a subtle reminder that that cut uses an ADH product to maintain the look.
You have that slogan, "Good hair doesn't come from a jar," yet you sell 4-ounce jars of the Wet and the Dry styling products. Maybe use that slogan on the prints or posters?
Spit-balling here. Maybe there is a market for in-shop photos? Big Derrick's Barbershop [ Big Derrick’s Barber Shop - Salem, OR ](Salem,OR) has a pool table, and shots of whiskey available, lots of tats on folks, Wi-Fi,Play Station, beards, etc....AND they have photos on the walls... Not the 1980's barbershop for sure. More emphasis, by FAR, on mood, atmosphere, and decor than in old-style shops.
Thank you. When people smell advertising they get turned off. At least in my crowd. I've taken to a sort of method where I rarely post about the product and instead mention casually that it was used. The less I push it, the more people want it. Sales have been up since then. "Good hair doesn't come from a jar" is a slogan intended to disrupt the patterns of consumers in men's hair. The first question men ask on my haircut photos is "which product does this?" and because retail is a HUGE part of being a barber, a jar as a solution is pushed more and more.
"Good hair doesn't come from a jar" gets barbers and stylists talking about styling techniques with their clients (it's been a hugely uncomfortable topic for decades, but now men want Bekcham hair, and a blow dryer is how you get it). I used to post shots of "manly" tattooed and bearded guys blow drying their hair (one photo was even used by GQ in their blog!) to try to break down the stigma. "Good hair doesn't come from a jar" has opened up a lot of new dialogue in salons and barber shops, and is the central theme of my lectures. Barbers and stylists who have seen their careers improve because of what I go around teaching buy a lot of merch from me, mostly stickers, shirts, and yes, jars, but this photo idea was to hopefully offer a limited sort of premium item in my store. Like the skateboard combs or the zines were. Not necessarily to advertise, but to put something out that other barbers and stylists aren't. Even if it doesn't sell, I'll feel like a badass for having done it.