Well are you? This is hot on the heels of seeing a thread about making the switch from Nikon to Canon for what I think is a stupid reason. But my question goes deeper. Are you actually loyal to your brand. Are you the type of person who says yes the Sigma 10-20 does outperform the Nikon 12-24 on all tests, but I prefer Nikon lenses on my Nikon camera? Or yeah the Nikon cable release costs 5x more than the ebay equivalent, but it's worth it right? Actually forget cameras. Is anyone here brand loyal to anything at all, cars, consumer electronics? Are you loyal enough to stick with your brand through some of their bad times too?