Is Social Media Worth it?

[Ume Images]

After years of capturing images for pure enjoyment, I decided to enter a collaboration and start UMe Images. We are very new to the business aspect of selling our photography. After setting up a website www.umeimages.com and a faa profile UMe Images traffic is trickling in. We decided to use social media such as instagram and facebook aggressively to generate for traffic. I am beginning to think that the energy spent "socializing" online may not be worth it. Anyone have any thoughts or advice on this? Should we focus our attention elsewhere?

 

[tirediron]

It seems to work for some and not for others. I get very little benefit from social media, and use my facebook page almost exclusively as a quick & easy way to put images on line so that I can direct people to them if they want to see examples of my work. I wouldn't expect much if any return on time invested for fine art sales. You need to get big prints out where people can see them; any wall space from galleries to coffee shops to weekend art shows.

 

[jsecordphoto]

Depends on your style of photography and target market. Social media is just as important for me as my camera

 

[D-B-J]

Hugely important for me. Through Instagram and Facebook I've been offered quite a few paid gigs, sold prints, connected with others who want to attend my workshops, had companies like LeeFilters and others share my work, etc. It takes a while to build a solid following (I'm still trying to gain more and such), but it's been infinitely valuable. I've done more paid work through Instagram than my actual website so far.

Jake


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