Is this a good deal??

What do you plan to be shooting?

If you are shooting people, then I would suggest that you look at strobe/flash lighting, rather than constant lights like these.
 
This is not "quality" equipment at all. Matter of fact, I am willing to bet that you would get better results with a pair of Vivitar flashes ($80 ea) 2 stands ($20 ea) and 2 umbrellas ($18 ea) and finally 2 peanut triggers ($10 ea). On top of that, you would have portability on top of better results.
 
Lets take a step back.

We know that you want to shoot people/portraits.
Are you going to shoot in a studio? Would it be in your home or maybe in client's homes?
Would you want to bring your lighting outdoors? Is size and portability an issue for you?

What is your budget for lighting equipment?

With some more information, we might be able to give you some better direction.
 
I am going to use the equipment indoors in my studio. My budget is as low of a price I can get, but still having quality equipment.
 
As Jerry mentioned, you could probably do well enough with a set of 'hot shoe' type flash units, umbrellas and light stands. You can learn a lot more about this type of set up by reading THIS.
There are pros and cons to this method. One con is that they don't put out as much power as typical 'studio' strobes and the recycle rate is slower, which can be a pain in but when shooting kids etc.

Since you will be shooting in your studio, then AC powered 'studio' strobes would probably be a good investment. There are several 'entry level' brands of studio lights, one of the more popular is Alienbee. HERE is a 4 light kit, but you can pick and choose what you want rather than buy a kit.
You could also look into other brands like Bowens, Elinchrome etc.

A good set of studio strobes and accessories (light stands, light modifiers etc) is going to be more than just a few hundred dollars...but if you are serious about this, then you will probably end up getting this type of equipment anyway...so it would probably be cheaper to just get it up front rather than waste money on equipment that you will be unsatisfied with fairly soon.

Lighting for photography is partially about equipment but also a lot about creativity. You can do a lot of neat things with home made equipment and some ingenuity. Some people recommend starting with only one light, so that you are forced to learn the basics, then add more lights and equipment as you need them.
 
I've had 2 people that use these kinds of things independently tell me that these are great for the price: http://www.calumetphoto.com/item/CF0502K1/ One guy had three in a box in the back room of his studio and the other guy had two set up in his studio.

Here's a guy with a nice studio and a nice web site using and talking about them:

http://prophotolife.com/2008/05/12/video-studio-equipment-guide-part-1-of-2/
http://prophotolife.com/2008/05/13/video-studio-equipment-guide-part-2-of-2/

http://prophotolife.com/video-library/
 
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