In the hospital the relatives gathered in the waiting room, where their family member lay gravely ill. Finally, the doctor came in looking tired and somber. "I'm afraid I'm the bearer of bad news," he said as he surveyed the worried faces. "The only hope left for your loved one at this time is a brain transplant. It's an experimental procedure, very risky but it is the only hope. Insurance will cover the procedure, but you will have to pay for the brain yourselves." The family members sat silent as they absorbed the news. After a great length of time, someone asked, "Well, how much does a brain cost?" The doctor quickly responded, "£50,000 for a female brain, and £200 for a male brain." The moment turned awkward. Women in the room tried not to smile, avoiding eye contact with the men, but some actually smirked. A woman unable to control her curiosity, blurted out the question everyone wanted to ask, "Why is the female brain so much more?" The doctor smiled at the childish innocence and explained to the entire group, "It's just standard pricing procedure. We have to mark down the price of the male brains, because they've actually been used."