All my classmates have been raving over the past semester about the JAMBA JUICE smoothie joints here in the city. Every morning I see them sipping on the stuff. So just today was my first time to try them out. Basically I spent $5.16 on a very bland tasting "Banana Berry Blast" or something like that. I don't know what the big deal is about them...maybe I should've added a "protein boost"?? I've noticed though that all the Jamba Juice locations are in proximity to college campuses, along with HUNDREDS of organic food stores. They are opening a new Jamba Juice right next to my college. My school is mostly fashion design majors...great marketing strategy. They even have pocket sized maps to tell you all the Jamba Juice locations in the city.