I wonder when the first 'real' photographer said they have reduced photography from an art form to the lowest common denominator. I expect it was when kodak started marketing brownies. What blasphamy, why those johnny come latelys didn't even know how to make a glass plate. How could anyone take them seriously. None of them every apprenticed or studied painting. The art was destined for the trash can right there. Well it managed to survive. A few people still made quality photographs and people still bought them. If you listen to most of us old farts, what you hear is all these guys go out and buy a camera and a light and learn just enough to put the darn thing on auto. Most of them can at least point it in the right direction. This is the second generation of photography for the masses. The 35mm slr really started it in the sixties. They were light, and compact so they were easy to handle and made really good pictures. All the manufacturers learned quickly the easier you made them to use, the more you could sell. They were't in the business of advancing the quality of the trigger pullers, just in selling cameras. mediocraty rules. (This is a good time to beg for spell check here). So this isnt the first time mass marketed and produced photo technology scared hell out of old purists. It's a different market and expectations are lower now. I'm glad I'm out of the business. No, I don't think this is the end of professional photography. Most of the younger photographers will embrace it and the ones with the training and the experience will most likely do quite well. There will also be the ones who shoot just well enough to impress those who shoot worse. Most likely there will be more and more specialty photographers. But less and less of the prom picture type things going on. Will it kill walmart studio... that's another issue all together. I would think they would be the most vulnerable. When mom can take all the great shots she wants and delete all the crap, why have studio shots of the kid made to send aunt ethel. Shes the one with the inheritance you know. So what is the bottom line on this new photo world. It's that I'm terribly out of step, but them most of us old timers always were. The norm in the sixties wasn't to shoot pictures for a so called living. The norm was to get a real job as my dad used to say. I was told the world is changing like it or not... Yep it sure is and I don't like it... Hell I'm not even going to acknowledge that it has chaged... I don't have to I'm an old fart lol. There is room on the net and I hope room on this forum for all kinds of us. You might have to have the old film guys step to the rear of the bus though.