So I just received a letter from Cambridge's Who's who, Ive never heard of this company but my wife has from high school, she was selected twice. So im just wondering if this is worth responding to, any perks to it, or just toss it in the paper recycling. It starts off with... "you were recently appointed as a biographical candidate to represent *insert local town here* in the 2010/2011 online Cambridge who's who registry among executives and professionals. We are pleased to inform you that on August 16, 2010, yoru candidacy was approved." What do you think? : ) It actually has my name spelt right, that automatic things usually get wrong.