Logo for C&C

Discussion in 'General Shop Talk' started by NateWagner, Nov 12, 2009.

  1. NateWagner

    NateWagner TPF Noob!

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    Hey,

    Recently I've decided that I want to have a logo, and brand identity that will be memorable and will tell the client what I am about as a photographer. What I am going for is a look that is at once modern and classic/classy. A bit of an edge yet ideally somewhat timeless.

    I have come up with a few rough drafts of a logo and am curious what others think. These are by no means final drafts, but let me know if you have an opinion. Also, especially let me know if there is something you would keep, or change.

    The bottom one is our current logo, and who knows... it may be the best.

    [​IMG]
     
  2. jessieshungry

    jessieshungry TPF Noob!

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    I like the second tree, but the first font. Maybe mix them up?
     
  3. jessieshungry

    jessieshungry TPF Noob!

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    The tree without leaves seems to intertwine with the "lone" aspect of the company name.
     
  4. ::trainwreck::

    ::trainwreck:: TPF Noob!

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    I like the 3rd one the best. It's well balanced and unified, though I may suggest making the tree and the word photography a tad bit bigger. The first one is good too, and I'd use either one. Not so sure I like the barren tree on the second one though. It's just not as visually appealing to me for some reason.
     
  5. NateWagner

    NateWagner TPF Noob!

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    I will say, I like the barren tree a lot as well, but some of the thoughts I've been getting is that it might not gel well with potential brides. It does get the lone across though.
     
  6. PhotoXopher

    PhotoXopher TPF Noob!

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    Looks dead and lifeless... doesn't say 'wedding photographer' to me at all.
     
  7. ::trainwreck::

    ::trainwreck:: TPF Noob!

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    Agree. You have to think of it in terms of your clients. You're selling to them, not yourself.
     
  8. NateWagner

    NateWagner TPF Noob!

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    yep, which is actually why I went and did the leafy one. My main concern on that one is that
    1. it's weighted too much on the left,
    2. the font is perhaps too cramped. (I could spread the bottom down a bit... it'll take a while as I'm just learning illustrator, but we'll see).

    What I like about it though is that I could use the tree separate from the words if I wanted to in branding. For example, I could use it on the back of a business card etc. Whereas the tree on the third one isn't very compelling or memorable.

    On the other hand #3 is more balanced, and perhaps more pleasing on its own

    Thoughts?
     
  9. camz

    camz No longer a newbie, moving up!

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    Umm you're actually selling yourself to them. In business you have to be true to your identity or mission statement and the logo is a representation of what the company is...I just don't think the bare tree is a representation of a wedding/portrait photographer.

    I still like the original(third one) the best amongst the three Nate. Maybe add some pop...colour maybe?
     
  10. NateWagner

    NateWagner TPF Noob!

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    I agree, the logo is a representation of what the company is, which is part of the reason I am developing a logo. I am trying to find something that describes Modern and Classy/Classic.

    I do like the barren tree, personally, but I don't think for a wedding/portrait photographer it's really something that will appeal to brides.
     
  11. ::trainwreck::

    ::trainwreck:: TPF Noob!

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    Just play around with them. You've done a good job at making them stand out in black and white. Like camz said, play with some color. Oh, good job with the typography too, I think it complements well with what you're going for.
     
  12. camz

    camz No longer a newbie, moving up!

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    How about a coloured tree on the third logo and the text remain as is...?

    Or you can have a very modern stylish font to represent the modern and have the tree stay as is to represent the classic.
     

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