Mailing Lists to Purchase - What Company?

Discussion in 'General Shop Talk' started by Reese's PB Luver, Apr 21, 2009.

  1. Reese's PB Luver

    Reese's PB Luver TPF Noob!

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    What's a good company to use to purchase tailored mailing lists (i.e. homes with children within 10 miles of X address) that are quality but not all that expensive?

    Thanks!
     
  2. andrew99

    andrew99 TPF Noob!

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    Probably not what you want to hear, but most people hate telemarketers and door-to-door sales people. What exactly would you do with such a list?
     
  3. Jim Gratiot

    Jim Gratiot TPF Noob!

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    Oh, that question kills me.

    Because a smart, targeted direct-mail campaign can get you tons of new clients. And most direct marketers will tell you that "the list" is one of the most powerful parts of their entire campaign.

    For instance, suppose you could find a list (and you could) of 100 people within 50 miles of your house who had purchased family portraits of over $1,000 in the past year... you could send a sales letter to them selling a similar (but naturally different and better) service.

    Because they're proven buyers, your odds are decent. And considering that it would cost you less than $50 to contact all 100 of these people... if you're selling a $500, $700... $2,000 package... you don't even need an overwhelming response rate. In fact, if just one of those buyers spends $500 with you... you've made a 400% profit on your mailing.

    Then once you find a sales letter that works... rinse and repeat.
     
  4. Reese's PB Luver

    Reese's PB Luver TPF Noob!

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    LOL, like I said in the first post, I'm looking for a mailing list. You know, to mail (with a stamp and a man driving a tiny truck from mailbox to mailbox and all) promo pieces to area households that fit the particular demographic the list is tailored to. That is what businesses do. The last company I worked with bought a mailing list from a trade magazine, but I am looking for a generic list (not tied to one certain magazine) so am asking other business people on here where they get their lists.

    Telemarketers are evil - thank goodness for the Do Not Call list. And do door-to-door sales people even exist anymore (excluding Girl Scouts - their cookies ROCK :drool:, so they can come to my door any day! - and high schoolers who just steal the money they are given while "working" for some magazine subscription company to "raise money" for a trip or college or whatever)?

    Okay, really, just where are those Girl Scouts and why are they not coming to my door?!?!?!
     
  5. fast1

    fast1 TPF Noob!

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    hmm what about the SRDS? i think it gives you the names of list brokers as well[​IMG]
     
  6. Many Hats

    Many Hats TPF Noob!

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    Ok i'd really like to know where I can find a list of people who spent over $1000 on family pix last year. I'm in a small town in NM and over $100 is a real big deal for 90% of my clients. They find the $25 sitting fee outrageous! List Please!!!
     
  7. Reese's PB Luver

    Reese's PB Luver TPF Noob!

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    I looked them up, but it seems that you pay $700+ a year just to see the lists, then have to pay for the lists you want. I know there are places you can pay for just the list, so I'm not wanting to spend $700+ for a list of lists. Or did I just not look at the right thing on their Web site?
     
  8. Reese's PB Luver

    Reese's PB Luver TPF Noob!

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    It depends on where you live. Where you live, ppl don't spend much (or want to spend much) on photos. But in some other places, ppl don't bat an eye at spending large amounts/paying for high-priced services and products because it flows with the cost of living in that area. Densely-populated cities generally have high costs of living. Out in the country/boonies generally has a low cost of living. And then there is everything in between.
     
  9. craig

    craig TPF Noob!

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  10. Reese's PB Luver

    Reese's PB Luver TPF Noob!

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    That sounds like a neat service for commercial photographers. If you buy it, do post a review on it.

    I'm looking for lists of the general public, so it isn't the type of service I'm looking for.
     
  11. craig

    craig TPF Noob!

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    Will do. I am Not looking for a service for retail photographers, but I am fascinated by how they could get so specific i.e people who have bought family portraits in the last 6 months. Look forward to your results.

    Love & Bass
     
  12. Jim Gratiot

    Jim Gratiot TPF Noob!

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