2 part question: I'm thinking of doing a (very) targeted mailout, wondering what any photographers here have seen as their response rate for doing mailouts? I see widely varying accounts from 0.2 to 5%from doing research, but they are for all types of other businesses. and Would it be worthwhile to do a mini mailout (50-100) using a targeted list, just to see what happens, and follow up accordingly with a larger mailout? Or just send them all out at once, say 250-450? Pros/cons? Years ago I used to do small mailouts (20-30) to local businesses to try to get product photography work, and I do remember getting a few jobs here and there. (That was when it was about half the cost to mail, though!) I do know other variables come into play (size, what the offer is, etc), just thinking about numbers. Thanks!