I run a fairly large and successful mountain biking website (top 4 or 5 on Alexa for our industry and see about 60k unique visitors a month). We cover lots of news, reviews, and events in the biking industry. Were looking to get some new equipment for our site and wanted to know how viable the photo and video retailer market is for finding sponsorship to cut costs down a little. In the biking biz were used to close to 100% markup on all products but I have been told that the photo and video industry is not the same. Is this true? Who would be the best type of people to get in contact with to see about doing sponsored events and some online advertising to offset the cost of buying new equipment closer to half off of retail? Ive contacted several of the larger retailers like Adorama and B&H but they dont really need the marketing so theyre only interested in affiliate programs. Are there any up and coming sites that you know of that are looking to get some major exposure and PR? Thanks for any info or your thoughts.