With a very nice twist. PENTAX to Exhibit Reference Products at Photo Imaging Expo 2009 in Japan Rather than go for a full frame '35mm' DSLR they are taking advantage of their superb 645 medium format range and will be launching, next year, a high megapixel ( over 30mp ) DSLR. Ought to be very good as the 645 has an excellent reputation for portability and image quality so coupling the existing benefits with a digitial ( prejumably very large in size, so low noise) sensor should produce a superb proffessional level piece of kit. Would seem therefore that the '35mm' DSLR's will remain crop sensor but that's no real issue as most manufacturers are creating two lines of lenses ( crop and full frame ) just in Pentaxes case the full frame will be an established line. Also means no confusion, K-Series lenses will remain working on all Pentax DSLR's without any problems or considerations such as the FF/CF lines seen on Canon/Nikon and the 645 lenses will work on all 645 bodies ( Film and digital ). Sounds very promising.