So; Hertz says "craig we are need another pseudo intellectual, bs thought that only you could provide". Of course Hertz would never say that. All joking a side. What is the subjects' perception of the photographer and his camera. Certainly you will get a different reaction if you show up with a 4x5 as opposed to a point and shoot. Would you use this to your advantage? Is showing up with a 4x5 even an advantage? As always the first reaction will be "it's the photographer, not the camera". Your ability to get the shot no matter what vehicle is why you were hired. If we dig deeper; would the bride and groom be bummed if you showed up with a point and shoot. You know that you can get the shots, but they are paying upwards of $2,000 for their wedding. Do they believe that they need to see some serious gear to get their money's worth? Or is it only the end result that counts? I have had some shoots that are dead in the water until I put the camera on continuous mode. As I said; the shot depends on our ability to make the subject photogenic. My question is: what is the subjects perception of the photographer? Do we need to know that?