Photography- promoting

Discussion in 'The Aspiring Professionals Forum' started by Mchedgerphotography, Oct 24, 2017.

  1. Mchedgerphotography

    Mchedgerphotography TPF Noob!

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    Hey there everyone! So I have been dabbling in photography and now that I have everything together I’m looking to actually make it into a business! Now, I need some help with the marketing aspect because I get TONS of hits VIA Facebook, craigslist but most of them fall through! I don’t post a price and I try to keep it brief for them to contact me about more information. I’m not sure if its what im saying? Please HELP with some tips!

    •Senior Portraits
    •Wedding
    •Individual models
    •Family Portraits
    •Save The Date
    •Maturnity


     
    Last edited: Oct 24, 2017
  2. Raj_55555

    Raj_55555 Indian God of Photography Supporting Member

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    Hey there, welcome to TPF!

    Without looking at your work, I will not be commenting on the quality of your portfolio.

    Turning photography into a business is cool, but have you given it a thought as to which genre of photography you want to dabble into? By the looks of it, I think you're not sure on your potential customer base, and hence are unable to design your sales pitch properly. As of now, with the limited information on this thread, there's very limited inputs anyone can provide.

    If you need a feedback on the quality of your work, maybe post a few of your best images along with the link to your website/portfolio.

    Disclaimer: Not a pro!
     
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  3. Designer

    Designer Been spending a lot of time on here!

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    Hello and welcome! This should have been in the "aspiring professionals" forum. You can PM one of the moderators who will then move this thread over there.

    So if I understand correctly; you want to convert "likes" into $ Cha-Ching! Money. Moola. Coin of the Realm.

    I'm not a pro nor an aspiring professional, but it seems to me that marketing needs a skill set that is more business-oriented, as opposed to the artistic expression of photography.

    Can you take some classes? Can you self-study in business? Can you learn how to market online? Can you find a mentor who will guide you?

    As far as creativity is concerned, if you had a unique niche within the field of photography, it might be more obvious that you need to be paid.

    Furthermore, don't post full-size or even large enough sizes for people to steal.
     
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  4. Mchedgerphotography

    Mchedgerphotography TPF Noob!

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    @ Designer, Thank you! That is a sample picture I have taken. Does this website allow you to resize the images? Or prevent copyright?
     
  5. Tomasko

    Tomasko No longer a newbie, moving up!

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    In other thread you're saying you're new to photography and shooting solely in auto, now you're shooting since 2009 and ready to charge for your work? I'm a bit puzzled to be honest. Which one is it?
     
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  6. limr

    limr Moderator Staff Member Supporting Member

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    Thread moved.

    The forum shows the size photo you link to or upload. It can't be resized within the forum. And I assume you mean copyright infringement. No, no website truly prevents someone from copying your image. The only way to prevent that is to never upload images on the Internet. Watermarks or small sized images make images less desirable or harder to steal, but not impossible.
     
  7. Mchedgerphotography

    Mchedgerphotography TPF Noob!

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    What I meant to say was That I haven’t really worked my way to manual or RAW for example. Been taking pictures since 2009 though. I never had the time to focus on my photography so now that I do, I wanna learn and improve my skills and knowledge
     
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  8. Designer

    Designer Been spending a lot of time on here!

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    This site has hosted many threads of a similar nature as yours. We get that kind of question often on here. Do a search of the forums using such terms as; marketing, new business, etc., and read a few threads.

    Just a few days ago, I suggested to another member that she simply get her own website. They're not terribly expensive, fairly easy to manage, and you can "hang out your shingle" and link to it on FB, CL, IG, and anywhere else that strikes your fancy. I think if you post small photos people will not be so inclined to steal them to print because the printed quality will be poor. Your website can offer full-size prints mailed directly to the customer's house. Price your work as you please, but don't go too cheap and don't price too high, either.
     
  9. Designer

    Designer Been spending a lot of time on here!

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    So what? Not everyone cares what file format you capture, especially if their cat is the "star" of a photograph, and they want to buy a print. Seriously, have you ever heard of a customer asking; "Did you shoot this in Raw?" (As if they even know what that is.)
     
  10. waday

    waday Do one thing every day that scares you Supporting Member

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    @Mchedgerphotography, I found your Instagram. I won't share, since you've not posted it yet.

    That said, I think you're on the right start regarding your pictures and your portrait sessions. Pay a bit more attention to lighting, fill lighting, composition, and backgrounds.

    Also, websites (e.g., Facebook, Instagram) will often have specific requirements for posting pictures, otherwise they'll look blurry or weird. Search the web for the standards and photo dimensions for the websites to find specific guidelines.
     
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  11. Mchedgerphotography

    Mchedgerphotography TPF Noob!

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    Thank you! You can follow if you please!
     
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  12. tirediron

    tirediron Watch the Birdy! Staff Member Supporting Member

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    Had I a nickel for every one of these threads....

    Putting aside the debate about how long you've been shooting, the first question is: Do you have the skill and equipment to work as a professional? Are you confident that you can walk in to any situation, even (or especially) one which is completely different than that described by the client and pull off a quality job? If your answer is anything but an resounding 'Yes', then spend a little more time learning.

    As has been said, the business of photography is very little about photography and very much about business. Taxes, insurance, taxes, marketing, taxes... If you're not at least reasonably well versed in entrepreneurship, than I would strongly suggest you contact your nearest adult-ed facility and take every course you can relating to the running of a small business.

    Assuming that you do have the requisite skills, you need to actually get a business established. Between insurance, legal consultations, filing fees, license fees, etc, I would expect to shell out somewhere between three and five thousand dollars. Now... once that's done, and you actually have a legitimate business, you can start marketing. . Marketing is a hugely important part of your business, and will (or should) take up the bulk of your business (as opposed to your behind the camera) time.

    How you approach marketing depends on many factors. First is your target market, you need to drive your marketing to the people you want as customers. To do that, you need to know who your target market is. For instance, if they're 16-25 year old in a major urban centre, then facebook and other social media is a good start. If you're like me and your target market is 55+ and commercial, then more traditional (newspaper, etc) may work best.

    However you go, it's a LOT of work. It can be very rewarding, but it is NOT something to be undertaken lightly.
     
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