Please Help

Discussion in 'Photography Beginners' Forum' started by Florist55, Sep 27, 2007.

  1. Florist55

    Florist55 TPF Noob!

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    Hello I have a florist shop and would like to take pictures of my arrangements and upload them on my website. I have a Canon SD600 Powershot camera and would like to have images of arrangements on white backround. I am trying to do something similar like on this page http://www.arenaflowers.com/flowers/flowers/product/bright_and_cheery Please help me with advice on what I need such as lighting , perhaps and camera etc to get these results. Thank You in advance for your help and advice.
     
  2. Battou

    Battou No longer a newbie, moving up!

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    How similar are you looking to accomplish?

    You are going to need Photoshop for some thing like that as those images in the provided example are manipulated to create the white background. I don't know how light or dark your arrangements are but you will most likely want to take the actual picture with a Black back gorund or some other color that will not appear in the arrangement itself and contrast from the arrangement to begin with.
     
  3. arenaflowers

    arenaflowers TPF Noob!

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    Hi Florist55

    I take all the product shots for Arena Flowers. That photo was taken with a Nikon D50 using an 80-200mm lens. We have a studio upstairs from where the florists work. When I say studio it is simply a 7 foot white colourama and four Elinchrom 500 mono heads. I use 2 of the heads at the front with transparent white umbrellas to soften the hard light (but don't add gel filters) and 2 heads on the back with reversed umbrellas to bleach out the background.

    This set up is actually quite straight forward and easy to replicate with a couple of regular flash guns (saves splashing out on the mono heads which is a big expense). You will need to add a separate slave cell to one of them and use the canons own flash to trigger the other flash guns.

    As Battou suggests I do use Photoshop to cut out the bouquet from the white background. Whilst the heads in the back do a good job of bleaching the white background the foreground often gets dirty from the different arrangements so I tidy that up in Photoshop.

    I also add the shadow in Photoshop as the flash heads create a double shadow that combined with an off white floor (from taking several shots a day) ends up being rather unattractive.

    Whilst I am sure you want use your powershot I would recommend hiring a camera with a better lens so that you can control the depth of field better. One of the things that helps flowers stand out is the crispness gained by a long lens and a macro setting for the close ups.

    I am lucky in my job as I was traditionally trained as a photographer (7 years in advertising before becoming a web designer) and so all I need is to wait for our flowers to arrive (they come every other day from Holland) and ask one of the florists to make up the new arrangements so that I can photograph them. A nice way to spend the day!

    We get a lot of people asking us how they could improve their photos and have even been asked to do photo shoots for other companies so I would be happy to answer any other questions given you are a budding florist :wink:




    Good luck!
     
  4. Mike_E

    Mike_E No longer a newbie, moving up!

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    Hi Florist55 and Arenaflowers, welcome to the forum.

    Florist, how often do you have photographers by asking whether or not you know anyone who is getting married and doesn't yet have a photographer?

    You see where I'm going with this right? It's very likely that you could get some or all of your work done for referrals.

    Never be afraid to network! ;)
     
  5. Battou

    Battou No longer a newbie, moving up!

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    Well, there is a time saver :lol: I was going to try emulating it in a maner similar to selective color and and attempt explaining the process.
     
  6. arenaflowers

    arenaflowers TPF Noob!

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    I am just in the middle of re-doing one of our products - The Arena Bouquet. So I thought I would post a snap shot of my 'studio'

    Just to show you that all that fancy sounding kit still means nothing without a good florist - oh and you can see the state of my 'under construction' room that I call my studio!

    [​IMG]
     
  7. Florist55

    Florist55 TPF Noob!

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    Thank You Arena ... I didnt expect to get an answer directly from the source =)
     
  8. arenaflowers

    arenaflowers TPF Noob!

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    No Problem!

    In summary - Once you have the ideal bouqet (it has to look 100%) all you need is a good camera. You can go to town with all the lights but don't forget you can also take great shots using daylight - and thats FREE!
     
  9. JHF Photography

    JHF Photography TPF Noob!

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    The absolute sheer co-incidence that someone is asking a question about a shot from Arena flowers and being answered by Arena flowers (seeing they JUST joined) is astounding.... and a wee bit bizarre.

    Hmmm.....
     
  10. arenaflowers

    arenaflowers TPF Noob!

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    Google alerts is how I found this forum - besides I live in London UK (we don't have a US branch.... yet )
     
  11. Mike_E

    Mike_E No longer a newbie, moving up!

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    Natch... ;)
     
  12. JHF Photography

    JHF Photography TPF Noob!

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    :lmao::lmao::lmao:
     

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