Price for Raw image?

Discussion in 'General Shop Talk' started by soul.glo, Feb 18, 2009.

  1. soul.glo

    soul.glo TPF Noob!

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    Finally getting into some paid work, but I'm wondering what to charge people for my hi res images. Any help or suggestions would be greatly appreciated. I honestly have no idea where to start.

    Thanks!
    Jared
     
  2. Big Mike

    Big Mike I am Big, I am Mike Staff Member Supporting Member

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    Selling high res images does not mean that you have to give RAW files.

    Most photographers will tell you not to give up your RAW files unless it's for a specific purpose, like passing them to a designer/artist for processing. If it's just a public client, they probably wouldn't know what to do with a RAW file anyway.

    Just give them the full resolution JPEG that you have processed and/or edited.

    As for how much to charge; the basic rule of thumb is to charge enough to make up for the loss of print sales that you might have made.
     
  3. visualpoetry

    visualpoetry TPF Noob!

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    Well said, Big Mike.

    I never give out my RAW files - only high resolution JPEGs.
    My profits arent generated from print sales, in most instances. With that being said, I charge $35-$45/file or $300-$400 for all of them.

    Now, when I sell digital files I have them sign an agreement and make sure they fully understand that they are not allowed to edit, crop or do anything to alter the image(s). Then, I explain that if they decide to get large enlargements (11x14 and larger) that I would recommend they have them done through me so I can ensure a professional quality. Because we all know if someone takes a file and gives it to Target to print (on high glossy paper) it looks like poo. Small prints are do-able.

    But thats just me. Like Mike said, make sure you charge to make up the difference from the lost print sales.
     
  4. Sarah23

    Sarah23 TPF Noob!

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    Yeah, dont give out Raw unless its for something like what Mike said.

    I have the option for my clients to buy hi-rs jpegs if they like. They are $150 each after a $800 print order, and the file must be of one of the images they have ordered as a print. I dont seel a whole CD of files at a cheaper rate. I dont like selling them so I make it worth my time. This past session I sold 3 files because that comes with my largest package...while I still hate it, the sale was $2300 so I got over it. :)
     

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