Radio Advertising

Discussion in 'General Shop Talk' started by LarissaPhotography, Feb 16, 2009.

  1. LarissaPhotography

    LarissaPhotography TPF Noob!

    Joined:
    Dec 27, 2008
    Messages:
    529
    Likes Received:
    3
    Location:
    Belleville, IL, USA
    Can others edit my Photos:
    Photos NOT OK to edit
    I know visual advertising is the best for photography, but I'm curious if anyone has successfully used radio as an advertising outlet.
     
  2. craig

    craig TPF Noob!

    Joined:
    Oct 30, 2003
    Messages:
    5,600
    Likes Received:
    20
    Location:
    Hermosa Beach, CA U.S.A
    I doubt it. You have to consider your market. Personally my clients are not thinking about photography when they are listening to the radio. I kind of doubt any one listens to the radio anymore. It's all about the iPod.

    Love & Bass
     
  3. Big Mike

    Big Mike I am Big, I am Mike Staff Member Supporting Member

    Joined:
    Dec 16, 2003
    Messages:
    33,822
    Likes Received:
    1,811
    Location:
    Edmonton
    Can others edit my Photos:
    Photos NOT OK to edit
    I listen to the radio, probably 10 hours a day.

    There was a photography company that had ads on a couple stations here...although I have no idea how successful they were. I remember the ads only because they said that they can shoot weddings with "photo journalistic and candid styles". I'm still waiting for them to explain what they think the differences are between the two :roll:
     
  4. CrimsonFoxPhotography

    CrimsonFoxPhotography TPF Noob!

    Joined:
    Feb 2, 2009
    Messages:
    66
    Likes Received:
    0
    Location:
    Phoenix, AZ
    Can others edit my Photos:
    Photos NOT OK to edit
    Of course people listen to the radio - otherwise there would be the threat of its extinction right now. Not everyone is a fan of music well enough to spend money on iTunes; they just need something to get them to and from work.

    Anyway, I think radio advertising can work for a photography business. No, people won't see your work with it, but you can intrigue them enough to check you out..especially if you're offering some limited time special. If nothing else, it gets your name in the ear of a few more people..one or more of whom may be hearing of you for the second or third time, making them take notice when they need it most. It's just like having your name in the phonebook - it can potentially strengthen your image of professionalism with its redundancy.
     
  5. bdavis

    bdavis TPF Noob!

    Joined:
    Jan 14, 2009
    Messages:
    784
    Likes Received:
    3
    Location:
    Iowa
    Can others edit my Photos:
    Photos NOT OK to edit
    Fewer people are listening to the radio these days but you never know, you may just catch some people sitting in traffic in the morning or on their way home. So I could potentially see this working as long as the ad is memorable. Maybe you could target the ads to a specific time of year like the spring when parents are thinking senior pictures, or Christmas when people are thinking christmas cards. Just a thought.

    Another option is internet based advertising (ads & SEO) or maybe even a good old fashioned mailing. You can purchase lists targeted to specific demographics and mail a postcard or something to those people, this could be costly though. If worse comes to worse, just start throwing business cards in mailboxes.... :mrgreen:
     

Share This Page

Search tags for this page
photographer radio ad
,
photographer radio commercial
,

photography radio ad

,

photography radio ads

,
picture of radio ad
,
radio ad for photography
,
radio ads for photography
,
radio advertisement for photography company
,
radio photography ads
,
senior photography radio ads