Sigma to Unveil a Crazy Fast 50-100mm f/1.8 Art Lens

[jaomul]

50-100 1.8

Aps-C

Begrudging the crop crew. 75-150 equivalent on full frame, with the stop of light better that a full frame manages for noise and shallow dof, this lens is giving anyone who has a crop a lot less than a 70-200 gives a ff user

 

[Overread]

I can see this being a really big seller for Sigma! I mean sure its got a high price, but honestly its not half as high (at least the leaked price ) as some 70-200mm f2.8 options.

I agree that depth of field wise f1.8 is a challenge many might not use; but having it as an option and having the light gathering for focusing and viewing your shot is going to be a big thing. For indoor events I can see it being a really big seller, esp when you don't need the 100-200mm stretch such as at conventions, meetings and the like.