Now I have been reading reviews and ratings, looking at samples, trying to decide on what camera to buy for a week now... Finally I have narrowed it down to two cameras. Actually the specs of Sony W120 looks superior than Canon Ixus 70's, but it's the brand name that makes me hesitate. Sony W120 has 4x optic zoom, while Ixus 70 has 3x. Sony W120 has ISO values up to 3200, while Ixus 70's goes up to 1600. Sony W120 has a feature called "Super SteadyShot Optical Image Stabilization" while Ixus 70 doesn't. Plus along with Sony W120 the store gives me SANDISK SDMSV-1024-E10 1 GB MS PRO and CASELOGIC TSC2G camera case while I will have to spend more money to buy these stuff if I choose Ixus 70, which will make it more expensive than Sony W120 (Without these adittional stuff they cost the same). Compared sample shots at http://www.cameras.co.uk/html/sample-images-select-1.cfm or sample shots at individual review pages http://www.cameras.co.uk/reviews/sony-dsc-w120.cfm http://www.cameras.co.uk/reviews/canon-ixus-70.cfm all look fine to my eyes, though a friend of mine suggested Canon's are better and more colorful (I had thought that the color difference was due to different seasons and weather conditions; you may tell me what you think about those sample shots too). When rating Cameras.co.uk gives Ixus 70 84 total points and to Sony W120 it gives 80 points. There are more than 500 customer comments at Amazon.com for Canon Ixus 70, only about 50 of them with negative rating; and there are only 7 customers who reviewed and rated the Sony, all ratings are great though... I have come to conclusion that most cameras handle scenes with good lighting, however it's the low-lit or indoor shots that call the shots. And technically many specs play role in performing better in low-lit scenes some of which are better in Sony W120. I want to be able to shoot in low-lit scenes, and get good results with moving images too. So my question is: Is image stabilisation feature very important? Should I buy the Canon no matter what, because it's a canon? Or should I buy Sony DSC W120?