Discussion in 'General Shop Talk' started by Alison, Mar 26, 2006.
I don't have a biz, but they find out from emails and direct mail solicitations.
I like these ideas! Most of my business comes through word of mouth or via my website. I do think having one (I have 2 for the different types of portraits/headshots I do) is essential, though, and I've found it works to put a lot of the pricing/what's included in different package-type information right on the site, so people don't feel they have to call with a lot of questions.
I also do vouchers for charities to auction off. Not sure this drives people to me, but good karma?
I don't bother with phone books or print ads, though. Not sure many people still use them?
Which of the social networks is the most effective in terms of getting clients? It seems that photo-sharing websites like Flickr are losing their popularity.
What kind of charities do you focus on? And how do you find them? Ive been trying to find expensive charities in the area but im not really coming up with anything, I only hear about a few after it happens.
These are great ways, targeting charities is a great option. Although you need something more guaranteed. I do not know your budget but I know companies like Calumet Photographic use Paid Search tactics to gain visibility on what they do.
My experience on the topic is not very high but I know they have got some really good results from it, well from the press releases I have seen.
Worth a try?
Most people discover my business because I ring them up and let them know I exist! There are also word of mouth referrals that come from friends of satisfied clients. That's about it. Very rarely any other method is effective. Social media is ok - but nothing makes an impression and leaves someone wanting to check you out than a personal approach.
does that work for new clients? pick up a phone book and call them to see if they are interested in a family portrait?
When I first started out I was like an internet hero before there was internet. I was on myspace, I was hashtagging everying, I was everywhere. I never offered free stuff. I made the pricing crazy.
The op posted this on March 6, 2006.
Trade shows, events, fairs, festivals, and gallery exhibitions.
Previous clients, other vendors, venues, various social networking, and from search engines. I shoot weddings and engagements only and I have never been to a bridal show. Most of my referrals are from word of mouth.
When I was starting out I did a lot of slides for artists needing to get into shows. The pluses: you get a lot of lighting and tabletop experience. The minuses: the clients are always working till the last moment so every thing is rush and they are artists and don't have any money. I acquired several pieces from people that are now represented in high end galleries though so, for me at least, that was a good investment. I also had a day job in a photo lab for rent
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