Will Superzoom point and shoot cameras lead to the demise of the SLR camera? ...I Believe so. I have always maintained that if you can not afford one additional lens after the body with kit lens one is getting the wrong SLR. When you can sell a product that enables versatility through the purchases of additional components, You do it, no ifs ands or buts. SLR/dSLR owners spend hundreds and thousands on glass, It's a must for any SLR owner. But to be an SLR owner....This takes an investment of upwards of $1000 (USD) to buy new and roughly around $500 (USD) to buy used in the digital Single Lens Reflex market. I am just not seeing an appropriate action by camera manufacturers to build the next generation of SLR photographers. Wile the current generation SLR owner knows the real difference and has their SLR. The next generation of SLR owner is literally up shts creek unless mommy and daddy got a couple grand to spare. As you well know photography is an expencive hobbie/profession, and when the next generation photographer can get perceved equality at a fraction of the cost they are going to take it. In comes the ever powerful super zoom with it's ultra-powerful 12x optical zoom with it's 8.0MGP. The Canon S5 IS has an equivalent 36-432mm 2.7/3.5, with an MSRP of $349.99. An owner merely needs to push a button to go from portraits to wild life wile the SLR owner is swapping lenses or wishing they had another. With a focal range comparable to or better than that of some serious enthusiasts the possibilities are almost endless. With so much punch in one tidy little package at a fraction of the cost, In a world where less is more it comes as no surprise that the superzooms are making huge sales. The SLR/dSLR owner wants 85mm they go out and buy either a Canon EF 85mm f/1.2L II USM, Canon EF 85mm f/1.8 USM or one of the many standard zooms that focal length falls in costing anywhere from $400 (USD) (85mm f/1.8) to $1500 (USD) (100-400 f/4.5-5.6L). Should they wish to go to 400mm they go out and spend roughly $1100 USD on a useable 400mm 5.6L IS USM or $7000 (USD)on a 400mm 2.8L IS USM. These costs are in addition to what ever they spent on their body. Now if we round the focal range of the S5 off to say...35mm to 400mm, How many lenses be they prime or zoom fall in this focal range and are not being sold with this camera on the market?...37. Not including third party glass there are 37 different lenses in the Canon EF line from the cheapest Canon EF 35mm f/2 to the most expensive 400mm, the Canon 400mm 2.8L. You take away all the production costs, all the shipping costs, and what not it's still going to takes a lot of S5s to account for the missing profit from those who use this focal range, hell even half of that focal range. Yes, the super zoom may not compare optically to a prime L, but if it's all one ever knew, how will they know what they are missing? What incentive is there any more to buy SLR? Wile optical quality is of huge relevance to those of us photographers who are serious or have had experience with a fine prime lens. Those who can not afford the dSLR price tag turn to the film SLR or the "equally" capable superzoom. Wile film SLRs are full fledged and functional SLR cameras that can be purchased on the cheap they lack the modern convenience the average beginner wants. This in turn sways the decision to the superzoom heavily as many have the modern convenience the average beginner wants. I'm a pretty dedicated SLR user, I my self plan on teaching my kids with film based SLRs from the get go, but how many parents are going to go out and get their eight yearold an SLR camera in this day and age? Even then howmany are going to even consider film? I'm possibly one of the last of the generation where film was the only medium at the time I took up photography. I've meet kids in their elder teens who had never even seen a film P&S let alone SLR. What's more people are under the impression that Exif data is the be all and end all in training aids, this leads me to believe that parents will lean strongly to digital. Be they dedicated to photography or wishing to satisfy the curiosity of their child be they eight or eighteen it boils down to what are they willing or able to pay for a camera that may not survive and/or truly peak the interest. A superzoom also lacks the buyer loyalty that comes with SLR ownership. As it does not require as many additional pieces that could potentially be utilized post upgrade as noted earlier, owners can change from Canon to Nikon on the fly. This lack of loyalty could potentially breed loyalty to the superzoom point and shoot cameras. However this lack of loyalty is bad for business to put it bluntly. Customers will be less likely to tolerate shortcomings in equipment and move on to a different camera. It is in this that SLR manufacturers will begin to doubt the SLR. With fewer and fewer people who are willing and/or able to spend the kind of money it takes to own and truly use an SLR, eventually they will be to costly to produce and later abandoned. At this rate fifty years down the road the SLR be it film or digital will be little more than the box camera is today, just a toy for eclectic collectors to take out and play with just to say they did it.