I was at a local camera store hoping to pick up a reflector. I had shopped online but wanted to give my local shop first crack. The ones I saw online were in the $30 dollar range. These are collapsible roundish things made of cloth you use outside. For the same type (not brand) product my shop wanted $130. I love quality stuff. I have no problems with paying more for something that will perform better and last longer. I'll pay twice as much for something twice as good. You get the idea. Can anyone tell me what (besides $100) is the difference between the same sized $30 and $130 reflectors? Do they reflect light four times better or last four times longer? I asked the guy in the shop this question and he pointed out there is a handle on the $130 one - a grip - and then sort of fell back into a explanation about what reflectors do.