Discussion in 'Photography Equipment & Products' started by Iron Flatline, Aug 20, 2007.
Canon EF 14 mm F2.8 L II USM
Canon EF-S 18-55 mm IS and 55-250 mm IS
Yes, me too. For the life of me I'm not clear who needs a wide-angle IS lens.
But IS is all the rage, and their strategic advantage now that the mega-pixel battle is petering out and IS is the new Must-Have feature.
Yup... if you don't have anti-shake in your lens, anti-shake in your SLR, or high-ISO-pretending-to-be-anti-shake in your point & shoot then how will you ever get a clear shot? Surely not by standing still or resting on something? Score one for marketing people, again. :roll:
Would love to see some shots from that new 14mm though
Great. So they take two mediocre lenses and add IS to it to jack the price some more. WoooHooo!!! Is it too late to ask R&D for a 24-70 f/2.8 L IS or 17-85 f/2.8 IS?
Considering that the 24-70 L is effectively THE wedding shooter's lens, I'm sure it's only a question of time till they add IS.
I read somewhere that the pricing strategy is not to raise the price of the new consumer lenses with IS, but rather to lower the non-IS versions.
I would think (or hope) so. The other lens that is becoming THE new wedding photographer's tool of choice is the 17-55 F2.8 IS....for crop sensors, of course.
I'm happy to see these new lenses. It sounds like they have a new design for IS (or maybe a cheaper version of IS). They still look like 'consumer' grade lenses but adding IS, certainly makes them desirable.
Pure marketing. Regular consumer base doesn't understand IS except that "it makes pictures sharper". At times, it can be difficult for sales to explain why a similarly priced Canon P&S has IS and the Rebel+kit lens does not. At $199 this is the new kit lens for the regular DSLR consumer who has a tiny bit more cash.
People asked Canon for a 18-55 IS so they made one. There are a lot of people who would never dream of spending £500-£1000 on a lens but would spend £200 on a lens so Canon are just filling a gap. The IS on these two lenses, 18-55 and 55-250 is better than any other lens on the market as I type, I know I played with them today, annoying really as they are better at image stabilizing than my 300mm F2.8 IS!!!!
Both have 4 stops of IS so instead of shooting at 1/125 of a second with the 18-55 at 55mm you can easily shoot at 1/15 of a second, I was taking sharp photos at 1/15 of a sec with the 55-250mm lens at 250mm on the 40D or in old money 400mm and that appeals to a lot of consumers.
Yeah I suppose it's a gap filler for the consumer market. But what about us hard-core amatuers a psuedo-pros? Anyway, Canon's site is featuring the IS on all their kits as the end-all-be-all of solutions to making you a better photographer. "Don't lose another shot!"
lol hand hold a 1/2 second exposure at 18mm.
well the adverts must work, you own 3 IS lenses and I have 2
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