nerwin
Been spending a lot of time on here!
- Joined
- Jan 31, 2015
- Messages
- 3,784
- Reaction score
- 2,061
- Location
- Vermont
- Website
- nickerwin.com
- Can others edit my Photos
- Photos OK to edit
I was reading my Twitter feed and noticed Nikon Rumours shared a post on DPReview and I thought it was quite interesting. Worth a read.
Source: Three reasons not to leave Nikon for Sony s game changer Nikon FX SLR DF D1-D4 D600-D800 Talk Forum Digital Photography Review
With all the talk about the Sony A7R II being a game changer, it has got me wondering about the future of full-frame and why I think it still belongs to Nikon and Canon.
Reason #1
It is just a matter of time before Nikon and Canon announce a full-frame mirrorless DSLR that will be as good or better than the A7R II.
Reason #2
Smartphone cameras are just going to get better and better, but where they won't be able to compete with DSLRs is with lenses, especially in the telephoto range. Who makes better telephoto lenses than Nikon or Canon? That's really where the end game is and Sony still has a lot of catching up to do. News stories like this don't inspire confidence:
Sony restructuring in Japan camera lens plant to close with loss of 2 000 jobs
Reason #3
Sony is a huge multinational company that makes cameras, smartphones, HDTVs, laptops, game consoles, pro audio and video equipment, memory cards, the list goes on... Sony invented Blu-Ray and is even the movie studio behind the James Bond films, it also makes the image sensors for many of its competitors like Nikon, Apple and Samsung—think about that for a second: Sony is making a ****load of money from its competitor's products. I think it's fair to say that Sony is to electronics and entertainment as to what the white hand of Saruman was to Middle Earth, let's just say that the company's future is not dependent at all on its own camera sales, which is the exact opposite for Nikon.
The reality is that the people who control these giant corporations look at spread sheets all day, they don't even know what a DSLR is, let alone how to use one, but they can discontinue an entire product line and pull out of a market at the drop of a hat. It happened in Canada when the major U.S. retailer Target pulled out of the country after failing to hit its target, and that was 133 megastores opening and then closing down within a two year period with billions in losses. But what does that have to do with Sony? Everything. Because Sony also closed down its 14 boutique stores in Canada this year. Needless to say that the retail market in Canada is soft right now, not unlike the camera market that continues to lose ground to smartphones, and I don't see anything about Sony that makes me think it can weather a storm if it doesn't have to, no, I see a company that will cut its losses and look elsewhere. The fact is, Sony can discontinue its DSLR model lineup at anytime without any risk to the company's future, whereas Nikon's survival depends on it.
Source: Three reasons not to leave Nikon for Sony s game changer Nikon FX SLR DF D1-D4 D600-D800 Talk Forum Digital Photography Review