bigtwinky
No longer a newbie, moving up!
- Joined
- Oct 6, 2008
- Messages
- 4,821
- Reaction score
- 286
- Location
- Montreal
- Website
- www.pierrebphoto.com
- Can others edit my Photos
- Photos NOT OK to edit
I finally looked at the pictures and you know what, I think that UO is trying for a marketing campaign and is going for this specific style. I've seen other companies do very very simple images (that anyone thinks they can do).
I think they are trying to come with a photo style that gives it a reachable feel. Typically, you walk into a store and see all these anorexic models doing these unatural poses wearing the company's cloths. When I see this, I think of fake and I find that reflects on the clothes. The more a company wants to be known as an "everyday" clothing store, the more normal and natural their images are.
Having been in UO a few times (a few too many), I can totally get that they were trying to go for an "hey look, its like my photos up there, thats so cool, I feel like I belong here, like its my home" style.
I might be off, but you never know.
And hey, the point of an ad campaign or of marketing in general is that you get people to talk about and remember what you said / did. So I think UO totally hit home with the OP of this thread and she went to the next level and blogged about it! I guess all their marketing research and what not totally paid off with the OP's reaction, and the fact that we continue to discuss it here.
I think they are trying to come with a photo style that gives it a reachable feel. Typically, you walk into a store and see all these anorexic models doing these unatural poses wearing the company's cloths. When I see this, I think of fake and I find that reflects on the clothes. The more a company wants to be known as an "everyday" clothing store, the more normal and natural their images are.
Having been in UO a few times (a few too many), I can totally get that they were trying to go for an "hey look, its like my photos up there, thats so cool, I feel like I belong here, like its my home" style.
I might be off, but you never know.
And hey, the point of an ad campaign or of marketing in general is that you get people to talk about and remember what you said / did. So I think UO totally hit home with the OP of this thread and she went to the next level and blogged about it! I guess all their marketing research and what not totally paid off with the OP's reaction, and the fact that we continue to discuss it here.