Using Facebook For Marketing

Discussion in 'General Shop Talk' started by LarissaPhotography, Jan 7, 2010.

  1. LarissaPhotography

    LarissaPhotography TPF Noob!

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    How do you guys use Facebook for marketing? We've been adding customers as friends and tagging photos and videos with them in it. Is that what you guys do too?
     
  2. jnm

    jnm TPF Noob!

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    im not a pro but i know 2 pro's who are on my facebook. one never uses it other than adding clients as friends. the other uses it quite a bit. both never ever upload pics to facebook because of their wacky ownership rights. the one that does use it posts the links instead, which show up as mini announcements.

    i got the sense from one of them that it's irksome when clients post the pics, but if they have the rights i guess there's no stopping them. best you could do is ask to post links instead.
     
  3. NateWagner

    NateWagner TPF Noob!

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    I follow a number of photographers on facebook. One of them uses it primarily to show images from the sessions. It is basically a mirror of his blog, except that the blog has slightly larger images, and he talks a bit more on it.

    And obviously any image on FB is watermarked.
     
  4. Big Mike

    Big Mike I am Big, I am Mike Staff Member Supporting Member

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    I know several photographers who use Facebook quite a lot. Part of it is putting up photos and tagging people in them. That way, all those people's friends might find see it and come to your facebook page.
    Another way they use it, is to let people know about the sales & promotions they have.
     
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  5. LarissaPhotography

    LarissaPhotography TPF Noob!

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    Anybody set up fan pages? Is that complicated?
     
  6. Heck

    Heck TPF Noob!

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  7. STOFFEL

    STOFFEL TPF Noob!

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    The links from your profile and page have the “nofollow” tag, so they don’t convey any “link juice.” However, we are on all of them, facebook, twitter and myspace. Over 230 fans on facebook and getting higher. I post new company news, pics, specials, newsletters and more. I have had a few jobs from there but I have a LOT of teenage fans on our facebook, so I think come prom season, I think we will definitely get some bites there is a workaround to get an SEO bump from Facebook’s high PageRank. Add an RSS feed to your page using an app like SimplyRSS (or a less buggy alternative if you can find one).
     
  8. gnohz

    gnohz TPF Noob!

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    I know of a friend who uses it for images as well as for announcement of events such as exhibitions etc. But the images are sort of like "teasers" that lead people to the main website. I think facebook is quite effective for organising events and making announcements though.
     
  9. Chris Stegner

    Chris Stegner TPF Noob!

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    I'm not in the "business" of selling my photography. I do it because I love it. My FB friends know I love it, and some of them have bought prints from me. What I do is after a shoot (I call them Photo Road Trips) I'll process... place the ones I like on my Zenfolio page, then do a quick little story with one photo included on my Blog. Then I have a plugin for Wordpress that allows me to "Share on FaceBook". I click on that and it posts a little snipet of the blog story on my FB page.

    Damn, I never really wrote that all down. That's a bunch of steps! But as I said, it's fun for me... not business.

    But, because of FB I have had people order prints from me. My thought is, a little xtra cash can't hurt, and FB is basically free advertising.

    For my type of photography I love it.
     
  10. rub

    rub TPF Noob!

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    Facebook is my number one source of marketing. I have both a group and a fan page. I include watermarked digital images in my packages, which show up on Facebook (by me) in the form of "teaser pics." My clients are tagged in them. I would say over 90% of mybusiness comes through Facebook "friends" and their referrals.

    One thing to be cautious of is adding clients as friends. Do you want them to see all of your pictures and personal information? You can either separate clients into a friend group, oradd an account that is "Larrissa Photography" as the user name. That way you can keep real friends with your real name, and business contacts with your business name.
     
  11. NateWagner

    NateWagner TPF Noob!

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    Yep, I wish you could tag them with them just being fans, but it doesn't work. They have to be friends to be tagged.
     
  12. LarissaPhotography

    LarissaPhotography TPF Noob!

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    rub, thanks for the info. We're definitely going to start using Facebook more. We were so busy before that we didn't have time to do it. After raising our prices, we're hoping to be able to do some of the marketing like facebook and other stuff that were getting neglected.
     

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