For those of you that do weddings, do you give any thought to marketing? Or do you just wing it? If you do give thought to marketing, do you do it yourself or did you hire a merketing firm? Whats your target market? Do you try to appeal to the upper class, middle class, working class, under class, or all the above? Sure you could make more from the upper class per wedding, but you may not have as many weddings as if you focused on a lower class. It all depends on what are your area is made up of I presume. Is there a certain age group you aim for? This might be obvious since its mostly the younger ones that get married, then the middle aged, but theres also the older ones. Do you try to go for a certain Religion/denomination? Most of the weddings Ive assisted were Catholic, Id say like 80% or more. This could have just been random, or just my boss got more word of mouth in the catholic church in town. And how do you advertise? Mostly word of mouth? Newspapers? Local tv stations? Referal program with the general public, or deals with flower shops, wedding dress shops? Perhaps look through the newspaper for engagement notices and you write them a letter or thier parents letting them know about your services? Do you do any market research to find out what customers want or do you just depend on them asking you for new things? This may not be to relevant since we probably hear about new things way before they do. Like the new type of wedding album thats all printed and binded. And do you do anything extra to surprise the customer, or just give them what they expect? In my marketing notes, "the key to customer satisfaction is to match or exceed customer expectations". And according to my marketing class, after a customer makes a large purchase, they feel some regret about spending so much money. And since you want to keep the customer happy, it doesnt hurt to do something to exceed thier expectations to boost thier satisfaction. After all you want positive word of mouth after the fact. But this could backfire and the new client is expecting a certain "extra" and you do somthing different, and they dont see it as the same value. This is probably overkill for most of the photographers here. Im sure alot of wedding photographers just set thier prices so thier comparable to the rest of the competition in town and try to get the most jobs you can, no matter who the people are.