What to consider when selling 'rights' to a photograph

Discussion in 'General Shop Talk' started by ottor, Mar 18, 2010.

  1. ottor

    ottor No longer a newbie, moving up!

    Joined:
    Feb 7, 2009
    Messages:
    935
    Likes Received:
    173
    Location:
    S. Idaho
    Can others edit my Photos:
    Photos OK to edit
    There was a new building almost completed, and I took it upon myself to go over one night and take a couple of pictures of it.... The turned out beautiful and I approached them to see if they wanted any for their walls... They didn't want any prints, but they were interested in one that they want to purchase the rights to for brochures, fliers, and ads...

    I've charged for a shoot fee, I've charged for prints, but I've never charged for one photograph for this purpose before..

    Where do I begin, and what's a fair price ?? It's a brand new hospital and they would use this for all future publications...

    tks,

    r
     
  2. iflynething

    iflynething TPF Noob!

    Joined:
    Oct 26, 2006
    Messages:
    1,347
    Likes Received:
    0
    Location:
    South Carolina USA
    Can others edit my Photos:
    Photos OK to edit
    I would see how much they are willing to spend on a picture.....

    You can go 2 routes:

    1) Unlimited (well with your stipulations of "use")
    -They use the image any amount of times with just about anything but you could limit it to just using it for brocures, only for posters in the front lobby, etc. This would be much more from them in the beginning.


    2) Limited use
    -Less money up front but you directly spell out what they can use it for. You say, well if you want ONLY to print poster size pictures then I would charge them only to print a certain amount. Maybe they want to have a 20x30 in the front lobby.

    There are alot of factors. Either way, I would suggest a couple thousand dollars for usage of your picture.

    What's the picture look like anyways!

    ~Michael~
     
    Last edited: Mar 18, 2010
  3. KmH

    KmH Helping photographers learn to fish Supporting Member

    Joined:
    Apr 9, 2009
    Messages:
    38,204
    Likes Received:
    4,999
    Location:
    Iowa
    Can others edit my Photos:
    Photos OK to edit
    Commercial photography is priced by usage (use licensing).

    Here are some of the questions you need to get answers too:

    1- Is this local, national or international

    2- Book, magazine, billboard, brochure, television, website etc...

    3- How many will be printed up

    4- 1/4 page, 1/2 page or full page

    5- Is this for the cover, inside front cover, inside with the text, inside back cover or back cover

    6- How long will you require use of image


    How much each use costs depends on the number of uses (10,000 brochures/ 50,000 brochures?), size of the usage (1/4 page, 1/2 page, full page, cover?) in a specific time frame, usually a year.

    Use licenses are typically also limited to specific geographical areas, city, state, region, country, continent, hemisphere, etc.

    Commercial photographers use software like fotoQuote Pro 6 for guidance.
    www.cradoc.com

    you can get some use licensing guidance at www.ASMP.org click on "Business Resources" there on the left and then click on pricing.
     
  4. webmaster705

    webmaster705 TPF Noob!

    Joined:
    Feb 19, 2010
    Messages:
    70
    Likes Received:
    0
    Location:
    Pakistan
    I agree first see how much they are going to spend on their project or compaign, then charge them accordingly, right now chrage little less as you are new to have more loyal customer
     
  5. Phranquey

    Phranquey TPF Noob!

    Joined:
    Feb 16, 2008
    Messages:
    1,527
    Likes Received:
    11
    Location:
    Dayton, OH
    Can others edit my Photos:
    Photos NOT OK to edit
    I think what ottor is asking is that the hospital wants to outright purchase the rights to the photo itself, not just licensing for an individual publication.


    Basically, you need to realize that once you sell the rights to one of your photos.... that's it, it's gone. Most photographers don't care to do this, and will make their rights prohibitively expensive, as they would rather sell single-use licenses to create a steady income stream from that photo. If you are willing to sell your right, just make sure it is worth it in the longer run. If they are planning on using that photo as a cover shot for all of their pamphlets, ad books, correspondence, etc, there is a significant value to that shot.
     
  6. KmH

    KmH Helping photographers learn to fish Supporting Member

    Joined:
    Apr 9, 2009
    Messages:
    38,204
    Likes Received:
    4,999
    Location:
    Iowa
    Can others edit my Photos:
    Photos OK to edit
    In that case the image is likely worth at least a couple of thousand $$$, sight unseen.

    I don't think you understand how selling photography works.

    It would depend on what "rights" you sold.

    In the US when a photographer makes an image they instantly become the copyright owner of that image. Copyright is a bundle of rights, not just one.

    You can sell those rights piecemeal, and for a limited period of time, and still retain full ownership of the copyright so you can sell the same image to other users.

    Many businesses and organizations are having a field day taking advantage of unsuspecting, inexperienced photographers willing to sell rights to their images for a mere fraction of their real value, because the so many of those photographers don't have a clue what that value is.

    The businesses and organizations do know that value, and if they can get a neophyte to give up their rights for fractions of a penny on the dollar, they will laugh all the way to the bank to deposit the huge savings.
     
  7. Phranquey

    Phranquey TPF Noob!

    Joined:
    Feb 16, 2008
    Messages:
    1,527
    Likes Received:
    11
    Location:
    Dayton, OH
    Can others edit my Photos:
    Photos NOT OK to edit
    :er: Umm... did you read my whole paragraph, or just the first sentence?? We're saying the same thing, and arguing about it.... ;)


    "Basically, you need to realize that once you sell the rights to one of your photos.... that's it, it's gone. Most photographers don't care to do this, and will make their rights prohibitively expensive, as they would rather sell single-use licenses to create a steady income stream from that photo. If you are willing to sell your right, just make sure it is worth it in the longer run. If they are planning on using that photo as a cover shot for all of their pamphlets, ad books, correspondence, etc, there is a significant value to that shot."
     
  8. KmH

    KmH Helping photographers learn to fish Supporting Member

    Joined:
    Apr 9, 2009
    Messages:
    38,204
    Likes Received:
    4,999
    Location:
    Iowa
    Can others edit my Photos:
    Photos OK to edit
    Ooops! :blushing: I think you're right. Sorry.
     
  9. merianne

    merianne TPF Noob!

    Joined:
    Jun 23, 2011
    Messages:
    3
    Likes Received:
    0
    Location:
    Singapore
    Can others edit my Photos:
    Photos NOT OK to edit
    Hi I'm new to this forum, Just wanted to ask wat the protocol is if for example you do a studio shoot for a local singer who is going to use those images in advertising and promotional purposes. Do they still need to purchse copyrights from you?
     
  10. tirediron

    tirediron Watch the Birdy! Staff Member Supporting Member

    Joined:
    Jul 8, 2005
    Messages:
    37,316
    Likes Received:
    10,635
    Location:
    Victoria, BC
    Can others edit my Photos:
    Photos OK to edit
    Welcome; can I suggest that you start a new thread posing this question rather than risk de-railing this thread?
     
  11. Christie Photo

    Christie Photo No longer a newbie, moving up!

    Joined:
    Jan 7, 2005
    Messages:
    7,006
    Likes Received:
    67
    Location:
    Kankakee, IL
    Well.... if I was in the area, they could commission me to do the shot for right about $375, providing I'd finish inside an hour. The only rights I would reserve is to use the image for self-promotion (my web site, display prints and such).

    Since you shot this purely on spec, I'd be surprised it they offer you much more than $150 or so.

    -Pete
     
  12. Christie Photo

    Christie Photo No longer a newbie, moving up!

    Joined:
    Jan 7, 2005
    Messages:
    7,006
    Likes Received:
    67
    Location:
    Kankakee, IL
    Gee, Keith. Is there any chance I could get you to rep for me?

    -Pete
     

Share This Page

Search tags for this page
how much to sell printing rights for phtography
,
selling image rights
,

selling photo rights

,
selling photo rights online
,
selling right to photographs
,

selling rights to a photo

,
selling rights to photographs
,
selling rights to photos
,
selling the rights to a photo
,
selling the rights to your photos